2. 考研
  3. Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits

Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits

admin2011-01-07  121
问题    Over the past decade,  many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.  
   "There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "  
   The companies that Dr.  Curtis turned to-Procter & Gamble,  Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.  
   If you look hard enough, you’ll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.  
   A few decades ago, many people didn’t drink water outside of a meal.  Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.  
   "Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable. "  
   Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.  
Which of the following does NOT belong to products that help create people’s habits?
选项 A、Tide
B、Crest
C、Colgate
D、Unilever
答案D
解析 细节题。文中第四段和第六段的例子中提到了Tide(汰渍)，Crest(佳洁士)以及Colgate(高露洁)这些品牌产品均在营销过程中致力于推动消费习惯的养成。选项D的Unilever(联合利华)是公司的名称，第三段中出现过，此处是干扰项。   
转载请注明原文地址:https://kaotiyun.com/show/H3e4777K
0

考研英语二

相关试题推荐
随机试题
最新回复(0)