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  3. Wal-Mart announced Thursday afternoon that it would introduce a program nationwide called(61)"Pick Up Today" that allows custome

Wal-Mart announced Thursday afternoon that it would introduce a program nationwide called(61)"Pick Up Today" that allows custome

admin2013-03-27  63
问题     Wal-Mart announced Thursday afternoon that it would introduce a program nationwide called(61)"Pick Up Today" that allows customers to submit orders online and pick up their items few hours later in their local store.(62)The move is not revolutionary— Sears and Nordstrom, as instance, already have similar programs.
     (63)Retailers say that tying online and in-store inventory together lets them to sell more products.(64)Nordstrom recently combined its inventory so that if the online stockroom is out of a jacket, a store that has it can ship to the Web customer.(65)Encourage customers to retrieve items they have ordered online in a store increases visits to the stores, which usually increases sales.(66)Best Buy offers both store pickup and "ship to store," where items are shipped free from a local store. Ace Hardware, J. C. Penney and Wal-Mart itself are among the others offering "ship to store" programs.
    In Wal-Mart’s program,(67)that is expected to be nationwide by June, customers can select from among 40,000 items online.(68)They will send a text message or e-mail alerting them when the order is ready, which usually takes about four hours.
     (69)"Not only we see it as a nice convenience for customers, but we also saw it as a way to drive incremental traffic to the stores, and incremental sales," said Steve Nave, senior vice president and general manager of Walmart. com.
     (70)The program will include about 40,000 items likewise electronics, toys, home decor and sporting goods.(71)As of now, it does not include groceries, though Mr. Nave did dismiss that possibility.
     (72)"We’re not ready to talk today about everything that’s going on in grocery," he said. "What we’ve tried to do is(73)focus on those categories where customers are most likely to be willing to make the purchase after they touch it or look at it.(74)This is a convenient play, trying to figure out what are the things that are going to drive more customers into the stores. "
    Wal-Mart also announced that(75)it was shortened the time customers would have to wait for ship-to-store items, to four to seven days, from seven to 10 days.
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