To start a new business, you should first ______.

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问题 To start a new business, you should first ______.
  
One of the first steps in examining your business idea is to do some research to get to know more about your market. Presumably you already know that a market exists for your product. If you have an idea for a business but you’re not sure whether a market for it exists or is big enough to support your business, you are getting ahead of yourself. If that description applies to you, you’ll need to take a step back and look at finding the right small business for you.
    For those who believe that a market exists, but who want to know more about the size and shape of the market in order to forecast their chances for success, research is the best place to start. Researching your market to know more about your customers and your competitors is a critical step for small business owners. If Procter & Gamble puts out a product that doesn’t sell, they move on to the next idea. If you put out a product that doesn’t sell, you’re out of business.
    When you conduct research, you’ll want to find out the following:
    * Who are your likely customers? Where do you think your business need to be (for example, if students are your customers, you may need to be near schools)?
    * How can you reach your customers? Which marketing options will reach the most customers at the lowest cost?
    * How much will they pay for your product or service? Are you planning to charge too much for your product or service? Are you planning to charge too little?
    * Who are your competitors? Have you also considered those who aren’t direct competitors but who might nevertheless compete against you (for example, if you sell an online magazine, you’re competing not just against other online magazines but against other products that occupy someone’s leisure time)?
    * How will you be positioned in the marketplace? Will you compete with existing businesses head on or will you try to find a special place?

选项 A、big businesses can sustain losses even if they make a mistake in selecting new products
B、big businesses will be out of business if their new products are not welcomed by the market
C、small businesses can adjust their management quite flexibly to suit the market
D、small businesses can be flexible in deciding the price range for their new products

答案A

解析 本题需要在听清独自细节的基础上进行一定的推断。独白第二段最后两句指出:If Procter & Gamble...you’re out of business (如果Procter & Gamble公司推出了一种卖得不好的产品,他们可以转向下一种产品。如果你推出一款卖得不好的产品,你就会破产)。由这一句与常识即可看出,作者的意思是大企业有承担风险的能力,而小企业主则承受不起损失。
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