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  3. In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environmen

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environmen

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问题     In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略) 。
    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
    Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
What is the California builder’s story intended to prove? (          )
选项 A、The house structure is a key factor customers consider
B、The more costly the house is, the better it sells
C、An ocean view is much to the customers’ taste
D、A good first impression increases sales
答案D
解析 根据最后一段中的“customers make decisions in the first few seconds upon walking in the door，and turn it into a business opportunity”提到的顾客购买的规律可推知，作者讲述此故事的目的就是要证明段首提到的“顾客在走进房门的前几秒钟就会做出决定”，即“良好的第一印象会增加销量”的观点，因此D项是符合文意的。A项主要指的是房子 结构是顾客要考虑的关键因素。B项指的是房子造价越高，卖的价格也就越高。C项指的是这个海景比较迎合顾客的品味。这些都不符合文段的意思，因此选D项。
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