2. 考研
  3. Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

admin2022-06-29  95
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing Softball, and Russians taking up rugby or the Super Bowl rivaling the British Football Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
    That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
    This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Cola or Budweiser as well.
    The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at 125 dollars, gate receipts alone were a staggering 10,000,00. The most important statistic of the day, however, was the 100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but not really a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Which of the following is NOT related to the massive changes of sports?
选项 A、Good economic returns.
B、Revival of sports.
C、Communications technology.
D、Marketing strategies.
答案B
解析 根据题干关键词massive changes，答案线索可以定位到原文第四段。选项B“运动的复兴”，属于无中生有，与题干提到的巨大变化无关，因此是正确答案。选项A “Good economic returns”与第四段第一句中的economic—based revolution属于相同含义，即这场体育变革是以经济为基础的，也就是说可以带来巨大经济收益。第四段也提到这场体育变革的两个推动因素一个是通信技术. 一个是市场营销策略，选项C “Communications technology”属于原词复现，选项D “Marketing considerations”与marketing considerations属于同义替换。第四段：体育运动的全球化革命是以经济为基础的。
转载请注明原文地址:https://kaotiyun.com/show/HDi4777K
0

考研英语二

相关试题推荐
随机试题
最新回复(0)