首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote g
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote g
admin
2020-03-31
57
问题
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
(41)______Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to tip management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. (42)______Although the basic purpose of public relations is to provide positive influence on the public image, this influence generally may be less than that provided by the other components of the public image mix.
(43)______Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. (44)______
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. (45)______Many of these have to do with the way the firm does business, such as its product quality, the servicing and handling of complaints, and the tenor of the advertising. Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
[A] Publicity may be in the form of news releases that have favorable overtones for the company initiated by the public relations department.
[B] Furthermore, not all publicity is initiated by the firm; some can result form an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
[C] Publicity then is part of public relations when it is initiated by the firm, usually in the form of press releases or press conferences.
[D] Many factors impact on the public image.
[E] It surely causes heavy losses to the company.
[F] Poor communication and no coordination may be the consequences.
[G] The public relations, in fact, is developing some new relative concept in the past few years.
选项
答案
F
解析
前一句说这种组织设置会成为一种限制,因为公关部门或顾问很可能和营销部门有不能协调一致的地方,那么这种情况会造成什么后果呢?[F]说:“可能会导致沟通不畅、彼此不合作的后果。”这两句话放在一起意思连贯、顺畅。[E]似乎也能构成答案,但语气过于肯定,所述内容过于具体。上下文没有足够的信息使之成为合适的选择。
转载请注明原文地址:https://kaotiyun.com/show/HE1Z777K
0
考研英语一
相关试题推荐
MPsaretoinvestigatetheenvironmentalimpactofthrowaway"fastfashion"intheUKamidgrowingconcernsthatthemulti-billi
Smartphoneshavebynowbeenimplicatedinsomanycrummyoutcomes—carfatalities,sleepdisturbances,empathyloss,relationshi
ReadthefollowingtextandanswerthequestionsbychoosingthemostsuitablesubheadingfromthelistA-Gforeachofthenumb
ReadthefollowingtextandanswerthequestionsbychoosingthemostsuitablesubheadingfromthelistA-Gforeachofthenumb
Despitethescandalsoverleakede-mails,thescientificevidenceforglobalwarmingremainsstrong.Thequestion,then,istow
Supposethestudentsinyouruniversityhavedonatedsomemoneyandclothestotheearthquake-strickenareainSichuan.Asthec
Americans’prideandfaithoftheireconomicsystem,【C1】______thatitprovidesopportunitiesforallcitizenstohavegoodliv
Peoplethinkingabouttheoriginoflanguageforthefirsttimeusuallyarriveattheconclusionthatitdevelopedgraduallyas
Peoplethinkingabouttheoriginoflanguageforthefirsttimeusuallyarriveattheconclusionthatitdevelopedgraduallyas
Peoplethinkingabouttheoriginoflanguageforthefirsttimeusuallyarriveattheconclusionthatitdevelopedgraduallyas
随机试题
撤销权自债权人知道或者应当知道撤销事由之日起()内行使。
女,45岁,支气管哮喘急性发作3天,体检:呼吸30次/分,两肺叩诊过清音、闻及广泛哮鸣音,心率110次/分,律齐为判断病情严重度,应选哪项检查
对慢性呼吸衰竭、失代偿性呼吸性酸中毒的处理原则,最重要的是
A.大肠埃希菌性肠炎B.病毒性肠炎C.金黄色葡萄球菌肠炎D.真菌性肠炎E.生理性腹泻患儿乳食正常,体重增长正常,形体虚胖,大便4~5次/日,绿色稀便,伴有湿疹。应首先考虑的是
按时间分类,支付可分为()。
()作为一种传统的期货交易所组织形式,已有160年历史。
银行业从业人员应当以高标准职业道德规范行事,品行正直,恪守()的原则。
下列选项中,属于第二次工业革命时期的发明的是()。
下列对中国经济新常态的理解,不正确的是()。
Halfacenturyago,mostpeoplelivedinruralareas.However,accordingtothemostrecent【B1】______projectedbytheUnitedNat
最新回复
(
0
)