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Lifestyle is the waya person lives; it includes work, leisure time, hobbies, other interests, and personal philosophy. One perso
Lifestyle is the waya person lives; it includes work, leisure time, hobbies, other interests, and personal philosophy. One perso
admin
2016-03-01
51
问题
Lifestyle is the waya person lives; it includes work, leisure time, hobbies, other interests, and personal philosophy. One person’s lifestyle may be dominated by work with few social activities. Another’s may involve hobbies, recreational activities or personal philosophy.
There is little doubt that lifestyles are changing and that these changes will have an impact on the way business operates in the years ahead. Several cases are causing lifestyle changes in somedeveloped countries.
First, there is more leisure time than ever before. The workweek is now less than forty hours, as compared with seventy hours a century ago. Some experts believe it will be twenty-five hours or less in a few decades. Several firms have adopted four-day workweeks with more hours per day. Others have cut down on the number of working hours each week. Reduced work schedules mean increased leisure time.
Second, families have fewer children than before—and young couples are postponing childbirth instead of having children early in the marriage. This trend has forced many businesses to modify their competitive strategies. Gerber Products Company used to advertise " babies are our business—-our only business". Now Gerber products include infant and toddler clothing, stuffed animals and accessories such as bottles, baby powder and so on.
Third, people are better educated and more prosperous now than they were earlier. Theseadvantages bring with them the freedom to question current lifestyles and examine new ones. Inquiries of this nature have sometimes led to personal lifestyle changes. Today’s youth, for example, are not only better educated but more independent and individualistic(我行我素的)than past generations.
The business world is only beginning to realize how people’s lifestyles can influence their behavior as employees, consumers and members of society.
Why have some businesses dealing with baby items changed their promotion strategies?
选项
答案
Because childbirth rate is getting lower.或Because families have fewer children than before.
解析
概括细节题。根据题目的关键词“promotion strategies”定位到第四段的第二句“Thistrend has forced many businesses to modify their competitive strategies.”,并由信号词“Thistrend”可知答案应在前一句中概括。另外还请考生注意,以“Why”提问的题目要以“Because”开头的句子回答。
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本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
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