首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2020-03-30
66
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
Not too long ago, industries focused on______.
选项
A、producing and selling goods
B、the needs and wants of customers
C、the selling of new products
D、moving goods to the market
答案
A
解析
细节题。解题点在第一段第二句。文章提到“…most industries concentrated primarily on the efficient production of goods, and then relied on ‘persuasive salesmanship’to move as much of these goods as possible.”,所以企业关注的是production of goods和persuasive salesmanship。因此正确答案是A。
转载请注明原文地址:https://kaotiyun.com/show/HHTO777K
0
考博英语
相关试题推荐
Between1833and1837,thepublishersofa"pennypress"provedthatalow-pricedpaper,editedtointerestordinarypeople,cou
Cityofficialsareconsideringbuildingapathtogivethepublic______tothesite.
ThecrucialyearsoftheDepression,astheyarebroughtintohistoricalfocus,increasinglyemergeasthedecisivedecadeforA
Thenexttimethemenweretakenupontothedeck,Kuntamadeapointoflookingatthemanbehindhiminline,theonewholay
Dozensofscientificgroupsallovertheworldhavebeen______thegoalofapracticalandeconomicwaytousesunlighttosplit
WhenIwasstillanarchitecturestudent,ateachertoldme,"Welearnmorefrombuildingsthatfalldownthanfrombuildingsth
Ourcountrywasfoundedontheloftyprinciplesoffreedomandjusticeforall.Ourloftyprinciplesoughttobe______.
Melissaisacomputer______thatdestroyedfilesincomputersandfrustratedthousandsofusersaroundtheworld.(2004年中国人民大学考博试
TheInternet,E-commerceandglobalizationaremakinganeweconomicerapossible.Inthefuture,capitalistmarketswilllargel
随机试题
某电厂供电煤耗b0=373g/(kW.h),厂用电率为△n=7.6%,汽轮机热耗q=2200×4.18kJ/(kW.h),试计算发电煤耗及发电厂总效率。
分析企业的发展能力时,可以从企业发展的动因和结果两大层面进行,其中发展动因层面主要是对_______进行分析()
为了消除腐败、廉洁为政,某部门除了大力提倡工作人员要求严格自律之外,还一直实行着一种岗位轮换制度,规定处级以上的干部在同一岗位工作不得超过五年。这种做法可以认为是一种()
育龄期妇女适用于口服避孕药避孕的是
某房地产开发公司拟在某城市近郊区开发建造一居住区,具体的设计规划见相关文件。居住区用地的高层住宅比例为40%、总建筑密度为50%、住宅建筑净密度为80%,该用地现已成为市政公用设施齐全,布局完整,环境较好,以多、高层住宅为主的用地。按层数划分,高层住宅
依据消费税的有关规定,下列行为中应缴纳消费税的有()。
《中华人民共和国旅游法》第八条规定,依法成立的旅游行业组织,实行自律管理。()
某高校期末考试试题泄露(该校试题存于电脑中,以加密程序加密),校方对试题保管员李涛、张寒、刘冰3人进行内部调查。3人中只有一人是泄题者,并且有证据表明,泄题者是一名电脑高手,他破解了试题加密程序。调查过程中,3人为摆脱嫌疑分别进行了如下辩解:李涛:(1)
根据下面的表格和资料回答问题。2003年1月至8月,京、津、沪、渝、穗五市金融机构存贷款平稳增长,金融机构存款余额分别为16959.7亿元、3722亿元、15798.2亿元、3208.5亿元和8245.4亿元,比年初分别增加1567.2亿元、70
下面关于计算机的论述中,正确的是()。I.第三代计算机以大规模集成电路和超大规模集成电路的使用为主要标志II.计算机的发展趋势可以概括为:速度更快、功能更多、体积更小、价格更高III.智能模拟是用计算机模拟人类的某些智能行为,但目前最先进的智能机
最新回复
(
0
)