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Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry
Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry
admin
2010-06-30
29
问题
Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry and its 【22】______ . These publics include present customers and stockholders as well as banks, insurance companies, stockbrokers, and securities 【23】______ who supply the company with essential services and capital.
The 【24】______ names of many well-established companies can be one of misinformation, thereby 【25】______ communication with them. This was the problem that faced Michigan Seamless Tube Company—a company with sales of $128 million a year. At first 【26】______ ,the company’s name tells us that it is located in Michigan 【27】______ that it manufactures seamless tubing. What the name does not 【28】______ to most people is the fact Michigan Seamless Tube also has operations in five 【29】______ states and has a varied production line of forgings, broaching machines, tools, and steel bars in addition to seamless tubing. The problem was 【30】______ by the company’s 【31】______ , which operated. 【32】______ their own names and were not clearly identified with the 【33】______ company.
Customers, suppliers, and the financial community did not see Michigan Seamless Tube as a 【34】______ based metal producer. They perceived it only as a small, 【35】______ , regional manufacturing company. The company’s 【36】______ decided to adopt a new corporate identity.
The 【37】______ point for this change was the company name. The new name had to be one that could encompass all of the company’s products and subsidiaries, a name that would correctly project the image of a 【38】______ corporation. After considering many different possibilities, management decided on a 【39】______ word: Quanex—a name 【40】______ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex", which means connection.
【28】
选项
A、pass
B、transfer
C、convey
D、transmit
答案
C
解析
convey意为“传达、表达(感情、意见、思想等)”;transfer意为’调动”;transmit意为“发射,播送”;pass意为“传递”。本句意为:公司的名字没有表达出密歇根无缝制管公司在其他5个州也有公司和生产线的意思。
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