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  3. On November 16th a number of well-known musicians were on hand to help mark the launch of Google’ s new online music service. Al

On November 16th a number of well-known musicians were on hand to help mark the launch of Google’ s new online music service. Al

admin2015-01-31  90
问题     On November 16th a number of well-known musicians were on hand to help mark the launch of Google’ s new online music service. Although the internet giant is not planning to snap any necks, it would dearly like to break the vice-like grip that Apple has on the $6.3 billion a year digital-music business thanks to the success of its iTunes online store and devices such as the iPod. But doing so will not be easy.
    Google’s decision to launch its own music store is the latest firing in a wider conflict being waged by the giants of the tech world. Like spiders spinning vast webs, Apple, Amazon and Google are doing their best to create huge "ecosystems" of tightly linked electronic devices and online services that trap consumers and discourage them from switching to rivals’ offerings. Digital music has a special place in these systems because of its popularity and because Apple has shown that it can be a money-spinner too.
    Hence Google’s determination to take on Apple and Amazon, which is also developing an online-music business of its own. Earlier this year, Google launched Music Beta, a service limited to the American market that lets consumers upload songs to a digital "locker" on its servers and then listen to them on any PC with a web connection or any mobile device using the search firm’s Android operating system. This service will form part of the company’s broader Google Music offering. Another element of this is a new online music store that will be put in the Android marketplace.
    Although it is a latecomer to the music market, Google hopes other bits of its ecosystem will help close the gap with its big rivals. In particular, it is betting that the rapid spread of Android devices will create a huge audience, and it will use its social network, Google, to help to drive sales: users who buy individual songs or entire albums from Google’ s digital store will be able to let their friends on Google play the same music once without having to pay for it. Google is also offering some songs from bands such as The Rolling Stones and Coldplay free in a bid to get people to try its new service.
    These advantages are not to be sniffed at. But they cannot disguise several weaknesses in Google’s strategy. The biggest weakness of these is that it has been unable to strike deals with all of the companies that dominate the music industry. The firm has signed agreements with Universal Music Group, EMI Group(which Universal has just signed a deal to buy)and Sony Music Entertainment, but has been unable to do so with Warner Music Group.
What’ s the biggest weakness in Google’ s strategy?
选项 A、It fails to sign agreements with all the dominant music companies.
B、It lags behind Apple.
C、The competition from other tech giants.
D、It’s a latecomer.
答案A
解析 细节题。根据题干中的biggest weakness in Google’s strategy可以定位到最后一段中的The biggest weakness of these is that it has been unable to strike deals withall of the companies that dominate the music industry。即它没有与主导音乐市场的所有音乐公司签约，因此，正确答案是A。
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