首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Marketers like to work on the demand side—take what’s in demand, make it cheaper, run a lot of ads, make a profit. If you can in
Marketers like to work on the demand side—take what’s in demand, make it cheaper, run a lot of ads, make a profit. If you can in
admin
2016-11-11
70
问题
Marketers like to work on the demand side—take what’s in demand, make it cheaper, run a lot of ads, make a profit. If you can increase demand for what you have already made, a lot of problems will take care of themselves. It’ s the promise made by the typical marketing organization: Give us money, and we’ll increase demand.
There’s an overlooked alternative. If you can offer a scarce and coveted good or service that others can’t, you win. What is both scarce and in demand? Things that are difficult: difficult to conceive, to convey, and to make. Sometimes difficult even, at first, to sell—maybe an unpopular idea or a product that’s ahead of its time. In fact, just about the only thing that is not available in unlimited supply in an ever more efficient, connected world is the product of difficult work.
It’s no longer particularly difficult to run a complex factory. There are people across the globe able to do it more cheaply than you. Commoditization doesn’ t apply only to making and selling cheap goods. Almost everything they teach in business school is easy to do. It’s easy to do the options pricing model. Providing audit services isn’t difficult. Neither is running a high-traffic website. Amazon will do it for you for pennies on the dollar.
With a lack of difficulty comes more choice, more variation, and, yes, lower prices. And so consumers of every stripe are jaded. This puts huge pressure on organizations, because the race to the bottom demands that they either do all this easy work faster or do it cheaper than they did it yesterday. And there’s not a lot of room to do either one. The only refuge from the race to the bottom? Difficult work. Your only alternative is to create something scarce, something valuable, something that people will pay more for.
What’s difficult? Creating beauty is difficult, whether it’s the tangible beauty of a brilliant innovation or the intangible essence of exceptional leadership. Beauty exists in an elegant and novel approach to a problem. Maybe it’ s captured in a simple device that works intuitively, reliably, and efficiently or in an effective solution—a "beautiful" solution—to an organizational dysfunction. And it exists in the act of connecting with and leading people.
Leading changes is difficult. It’s difficult to find, hire, and retain people who are eager and able to change the status quo. It’s difficult to stick with a project that everyone seems to dislike. It’s difficult to motivate
a team of people
who have been lied to or had their spirits dashed.
People who can do difficult work will always be in demand. And yet our default is to do the easy work, busy work, and work that only requires activity, not real effort or guts. That’s true of individuals, and also true of companies. That’s because we regard our role as cranking out average stuff for average people, pushing down price, and, at best, marginally improving value. That used to be the way to grow an organization.
No longer. The world will belong to those who can create something scarce, not something cheap. The race to the top has just begun.
Our inclination to do easy work goes against
选项
A、the race to the bottom.
B、the growth of organizations.
C、the current market demand.
D、the race to the top.
答案
D
解析
这是一道细节分析题。答案信息来源在第八段,其大意是:未来的冲顶之争将在创造稀缺事物的人之间展开,即进行高难度工作将逐渐成为主流。这与我们默认从事简单工作(包括粗制滥造寻常物、压低价格,或微不足道地提高价值)的做法相违背,故D选项为正确选项。同时可知A选项与上文意思相悖。由第七段末句可知,趋于从事简单工作的做法一度是壮大组织的方式,B选项错误。C选项夸大其辞,第七段首句指出,对高难度工作人才的需求一直存在,即目前的市场也需要大量从事高难度工作的人,但无法推知当前的市场不需要做简单工作的人,故我们默认的做法与市场需求不一定相悖。
转载请注明原文地址:https://kaotiyun.com/show/HXoZ777K
0
考研英语一
相关试题推荐
Howstupiddoesoneneedtobetogetajobreadingthetelevisionnews?IsitactuallybeneficialforTVnewsreaderstohave,i
Aspeopleinrichcountriesknowverywell,eatingtoomuchfoodandburningtoofewcaloriesiswhyasubstantialnumberofus
For10yearsIhavebeenteachinganimalbehaviorandconservationbiologyattheBoulderCountyJailinColorado.Thecourse—pa
IntheUnitedStates,thefirstdaynursery,wasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】_____
IntheUnitedStates,thefirstdaynursery,wasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】_____
IntheUnitedStates,thefirstdaynursery,wasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】_____
IntheUnitedStates,thefirstdaynursery,wasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】_____
Insomecountries,societalandfamilialtreatmentoftheelderlyusuallyreflectsagreatdegreeofindependenceandindividual
Whatdoesthehamburgersayaboutourmodernfoodeconomy?Alot,actually.OverthepastseveralyearsWaldoJaquithintendedt
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingademanding,unstableandthanklessjobmaymakeyoueve
随机试题
头痛按摩时,点按()可以缓解巅顶痛。
新民主主义社会存在的五种经济成分中,掌握了主要经济命脉、居于领导地位的是()
Thenewspapersreportedyesterdayseveral______ontheboundariesofthesetwocountries.
慢性颅内高压的主要临床表现为
在一项宫颈癌与口服避孕药关系的队列研究中,发现口服避孕药的女性宫颈癌的发病率为350.0/10万,而没有口服避孕药的发病率为70.0/10万:女性宫颈癌的发病率为125.0/10万。根据此资料计算相对危险度为
乌日,男,蒙古族,56岁,原任内蒙古自治区某研究所所长。2005年,乌日多次利用职务之便,将掌握的国家秘密文件非法倒卖给境外组织,情节较轻。请回答下列问题。下列关于办理本案的司法机关,说法正确的有哪些:
某IT业的高科技公司,选择激励对象时非常明显地向研发技术人员倾斜,这次的激励对象超过65%是以研发为主的有技术背景的人员,其次是管理和市场这些要害部门的高级人员,这样的选择应该是来源于该公司研发技术领先的战略地位。根据上述材料,回答下列问题。要保证激励
依据《中华人民共和国预防未成年人犯罪法》,下列选项中,学校应当及时与其父母或法定监护人取得联系的学生行为是()。
【2015年重庆双特.案例分析】陶行知当校长时,有一天看到一个学生用泥块砸自己班上的同学,就当场喝止他,并令他放学后到校长室去。放学后,陶行知回到校长室,这个学生已经等在门口了,一见面,陶行知掏出一块糖给他,说:“这是奖给你的,因为你按时来到了这里,而我却
2,5,9,19,37,75,()
最新回复
(
0
)