首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2013-01-12
54
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming ore sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
According to the passage, U. S. leadership in public relations is being threatened because ______ .
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U. S.
D、increased efforts of other countries in public relations
答案
D
解析
依据是文章第二段第1至第2行。
转载请注明原文地址:https://kaotiyun.com/show/Ha9O777K
0
考博英语
相关试题推荐
Thequestionofwhetherwarisinevitableisonewhichhasconcernedmanyoftheworld’sgreatwriters.Beforeconsideringthis
Thethreemostimportantissues(ofconcern)tocitizenstodayare(prisonreform),(abusingchildren),andtoxic(waste).
Thegovernmentslatednewelectionsinthespring,largelyasaresultofthepublicclamor.
AnewcatastrophefacesAfghanistan.TheAmericanbombingcampaignisconspiringwithyearsofcivilconflictanddroughttocre
Motorwaysare,nodoubtthesafestroadsinBritain.Mile【21】mile,vehicleforvehicle,youaremuch【22】likelytobekilledors
Thenewcomersfounditimpossibleto______themselvestotheclimatesufficientlytomakepermanenthomesinthenewcountry.
EveryyearasChristmastimerushesin,Igetfranticinquiriesfromreadersaskingaboutthelegalityofgivinghandgunsasgif
By1817theUnitedStatesCongresshad______allinternaltaxesandwasrelyingontariffsonimportedgoodstoprovidesufficien
Recentlyscientistshavebeen【1】andperfectingothersourcesofenergy:nuclearoratomicpower,solar(sun)power,andsyntheti
随机试题
在处理复杂伤情时,下述哪个不是必须优先抢救的
不符合盐酸曲普利啶的描述的是
刘某等人未经有关部门批准,私设地下血站,非法采集血液,获取可观利益,经群众举报被查获。根据《献血法》规定,对刘某等人可以作出行政处罚的部门是()
国债最初是政府组织收入,弥补财政赤字的重要手段。随着信用制度的发展,国债已成为调节货币供求,协调财政与金融关系的重要政策工具。国债调节经济主要体现在()等几个方面。
根据能量意外释放理论的概念,能量逆流于人体造成的伤害可分为两类。其中第二类伤害是指()。
某进口设备,到岸价格(CIF)为56007i元,关税税率为21%,增值税税率为17%,无消费税,则该进口设备应缴纳的增值税为()万元。
证券公司开展定向资产管理业务应遵循的基本原则有()
我国第一本教育心理学著作是1908年房东岳编著的《教育实用心理学》。()
为打破西方的封锁政策,新中国通过哪种方式,积极发展同西方国家的民间外交()
A、At9:10.B、At9:50.C、At10:00.D、At10:10.C女士说现在差十分十点,男士接着说火车十分钟以后发车。通过简单运算可知,火车将在十点钟离开。
最新回复
(
0
)