首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Wordcof-mouth advertising turns out to be insincere. B、Traditional advertisements are convincing. C、Everyone loves traditional
A、Wordcof-mouth advertising turns out to be insincere. B、Traditional advertisements are convincing. C、Everyone loves traditional
admin
2022-08-21
43
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、Wordcof-mouth advertising turns out to be insincere.
B、Traditional advertisements are convincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in wordcof-mouth advertising.
答案
D
解析
原文中提到,NOP World的最新研究表明,93%的人认为口头传播是获取产品信息和服务最可靠的途径,70%的人会受到口碑广告的影响。由此可知,大多数人是相信口碑广告的,故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/Hdx7777K
0
大学英语六级
相关试题推荐
A、Thesalary.B、Theholiday.C、Theworkingenvironment.D、Themedicalbenefit.D
A、Itoffersawardtowinnerstostarttheirbusiness.B、Itistargetedatteenagersandyoungadults.C、Ithelpscreateachanne
A、Itshowsthestructureoftheearth.B、Itleadstonewchanges.C、Itmaynotbetrue.D、Itisanimportantrevolutioninscien
A、Largeamountsofnewspaperandcoloredpaper.B、Smallpiecesofragsorcloth.C、Oldenvelopeswithlittleprinting.D、Softwo
A、Mr.Lee.B、Hiscoach.C、Himself.D、Hismother.D
A、HebeganhiscareerintheUnitedStates.B、HisbookisfornativeEnglishspeakers.C、Hesuggestssimplifyinginformation.D、
A、Bygettingadirectdepositforhissalary.B、Byhavinganewcheckingaccount.C、Bygettingacheckforhissalary.D、Byusin
A、Becausetheyprovethedirecteffectofreductionintelevisionviewing.B、Becausetheyshowthegreatimportanceofphysical
A、Afloodofsexhormonesinfirst-timemothers.B、Greatreductioninsexhormonesinfirst-timemothers.C、Afloodofgreymatt
随机试题
为了加强国家对整个安全生产工作的领导,加强综合监管与行业监管之间的协调配合,国务院专门成立了()。
热力管道土建结构顶面与电车路基之间的最小净距离为()
控制图法是工程质量控制的统计分析方法之一,其用途包括()
背景资料:某水利枢纽工程,主要工程项目有大坝、泄洪闸、引水洞、发电站等,2012年元月开工,2013年5月申报文明建设工地,此时已完成全部建安工程量40%。上级有关主管部门为加强质量管理,在工地现场成立了由省水利工程质量监督中心站以及工程项目法人、设计单
分组工程量清单中第一段代表专项工程序号的分组模式是()。
下列关于新中国成立前的人民公安机关的叙述,正确的有()
制度经济学认为,()是同时包含“冲突、依存和秩序”这三种成分的“最小的单位”,是分析经济制度的基本范畴。
TheleadersofDetroit’sstrugglingBigThreeautomakersareappearingbeforetheSenatetoday,whereprospectsof$25billioni
OnChristmasEveinAmericatheshoppingmallsaresaturatedwithshoppersinafranticcompetitionforlastminutegifts.
TheOrganizedTraveller’sChecklistHere’sastep-by-stepguidetoaccomplishingtheessentialsintheweeks,days,andhour
最新回复
(
0
)