2. 考研
  3. Developing countries are unusually vulnerable to cigarette advertising. Until recently, some of them sold tobacco only through g

Developing countries are unusually vulnerable to cigarette advertising. Until recently, some of them sold tobacco only through g

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问题     Developing countries are unusually vulnerable to cigarette advertising. Until recently, some of them sold tobacco only through government monopolies, with little or no attempt at persuasion. And because most of these countries don’t have effective anti-smoking campaigns, many of their people are surprisingly innocent of the link between tobacco and disease. In Manila, we even found cigarettes sold at a snack bar operated by the local Boy Scouts.
    Many governments, moreover, are reluctant to wage anti-smoking wars because they’re addicted to tobacco taxes. Argentina gets 22. 5 percent of all tax revenue from tobacco; Malawi, 16.7 percent.
    Into this climate of naivety and neglect, American tobacco companies have unleashed not only the marketing wizardry (魔术) that most of us take for granted, but other tactics they wouldn’t dare use here.
    Tobacco spokesmen insist that cigarette advertising draws only people who already smoke. But an ad executive, who worked until recently of the Philip Morris account, speaking on condition of anonymity, disagrees. "You don’t have to be a brain surgeon to figure out what’s going on. Just look at the ads. It’s ludicrous (荒唐的) for them to deny that a cartoon character like Joe Camel isn’t attractive to kids."
Which of the following is the best title of the passage?
选项 A、Smoking and Tobacco Taxes
B、Smoking in Developing Countries
C、Smoking and Cigarette Advertising
D、Tobacco Industry
答案C
解析 本题考察对文章主旨的理解。文章讲的是烟类广告与吸烟的关系。重点参考文章主题句第1个句子的中心信息：cigarette advertising。
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