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  3. LG Display, the world’ s second-biggest flat-panel display maker, is betting big on large-scale OLED television panels, brushing

LG Display, the world’ s second-biggest flat-panel display maker, is betting big on large-scale OLED television panels, brushing

admin2014-12-26  91
问题     LG Display, the world’ s second-biggest flat-panel display maker, is betting big on large-scale OLED television panels, brushing aside industry scepticism about the chances of the technology displacing mainstream liquid crystal display.
    OLED, or organic light-emitting diode, panels use ultra-thin, lighter technology to produce higher picture quality and lower power consumption than LCD screens. They feature on Samsung Electronics’ Galaxy smartphones and tablets.
    LG aims to steal a march in the potentially lucrative market on crosstown South Korean rival and world leader Samsung Display, which is instead focusing on improving LCD panels for ultra high-definition TVs.
    The diverging strategies reflect the mixed views about the future of OLED technology, long touted by industry watchers as a potential game-changer for the $94bn global TV industry but which remains clouded by doubts about its commercial value because of high production costs and technological challenges.
    Behind LG’ s aggressive investment to expand OLED production capacity lies the belief that demand for OLED TVs will take off once they are more affordable.
    "LCD has no future. The Chinese can make even ultra high-definition TVs at lower costs," says Oh Chang-ho, senior vice-president of LG’s OLED TV development division. "We cannot win this price war. For survival, we have to make products that they cannot make."
    Sony launched the world’ s first commercial OLED TV in 2007 but the Japanese company was surpassed by Korean rivals. However, mass producing large OLED TVs is difficult and more costly. Samsung and LG rolled out 5 5-inch full-HD(high definition)curved OLED TVs last year but the hefty price tag—roughly $15,000—deterred consumers.
    LG reckons it is finally in a position to cut costs, thanks to breakthroughs to boost production efficiency and resolve colour distortions. It plans to introduce curved ultra high-definition OLED TVs as large as 77 inches this year.
    The company is convinced OLED can breathe new life into consumer demand because the technology, best suited for flexible display, allows TVs to be made in all sorts of shapes. OLED panels are easier to bend than LCDs because they work without a backlight.     LG has recently developed an 18-inch Tollable OLED panel as well as the same-size transparent OLED panel and is confident that it can develop an Ultra HD flexible and transparent OLED panel of more than 60 inches by 2017.
    But LG is in the minority with its confidence in the budding technology. Its rivals remain sidelined by concerns that OLED may go the way of plasma—once promising technology that has been expensive to develop and ultimately not widely adopted.
    Samsung Display has opted to push the technological boundaries of LCD panels with high-margin ultra high-definition TVs capable of displaying four times the resolution of existing HD TVs.
What is the new life into consumer demand according to LG Company?
选项 A、The higher picture quality.
B、The feature that OLED panels are easier to bend.
C、The lower power consumption.
D、The large size of OLED screens.
答案B
解析 细节题。根据题目中的the new life into consumer demand可定位至文章第九段． 根据The company is convinced OLED can breathe new life into consumerdemand because the technology，best suited for flexible display，allows TVs to be madein all sorts of shapes．(LG确信OLED会为消费者需求注入新的活力，因为这种最适合软性显示器的技术令电视能做成各种形状。)可知LG公司认为，OLED更易弯曲的特性为消费者需求注入新的活力。因此，B项正确。
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