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  3. For the International Committee of the Red Cross, brand recognition can mean life (31) death. To serve its mission of (32) human

For the International Committee of the Red Cross, brand recognition can mean life (31) death. To serve its mission of (32) human

admin2009-06-24  32
问题     For the International Committee of the Red Cross, brand recognition can mean life (31) death. To serve its mission of (32) humanitarian and medical personnel in war zones (33) the world, the Red Cross symbol must make itself absolutely (34) and its meanings absolutely clear.
    For years, the organization has actually identified itself (35) two symbols: the Red Cross created by Dunant, and the Red Crescent. If emblems grow more specific and more numerous, they will compromise the safety of those the Red Cross has (36) to protect.
    (37), the limited number of marks has a unifying purpose, bringing together individuals from different countries (38) a common goal. Allowing symbols for the Red Cross to turn into veiled signs for its host countries would risk rendering them useless. (39) than convey neutrality, they could invite hostility.
    The organization began serious talks about the creation of a (40) symbol. (41) the organization will not require any country to use the symbol, it will (42) that all nations respect it.
    The crystal’s (43) is essentially a square with a thick frame tilted 45 degrees. (44) the cross, crescent, or six-pointed star—all (45) with religions—the crystal outline tends to suggest the shape of something wholly nonsectarian: any of various common highway and road (46).
    The symbol’s design, (47) an empty center, emphasizes its connection to a frame. The symbol is an empty vessel, a neutral shape, a sign of signness. (48) such, it is hardwired in or brains as something that simply means "take notice". Such a reaction amounts (49) precisely what the Red Cross wants. As the organization’s Web site shows, the Red Crystal’s frame can remain empty, as it will for Israel, or it may carry the mark of the Red Cross, Red Crescent, or—in the case of Eritrea—both.
    The Red Crystal, then, marks a major step in the fight direction (50) this groundbreaking organization.

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答案signs
解析 交通标志是road signs。
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