首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from
You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from
admin
2010-11-27
44
问题
You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from the list for each numbered paragraph. There is one extra beading which you do not need to use.
A. Advertisements add interests to life
B. Advertisements help to save money
C. Criticisms on advertisers
D. Usefulness of small advertisements
E. True aesthetic value of advertisement
F. Informing: the chief function of advertising
(41)______.
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous", they say", that this entirely unproductive industry (ff we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price Of their goods? After ail, it’s the consumer who pay…"
(42)______.
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
(43)______.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or newspaper full of the daily ration of calamities.
(44)______.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
(45)______.
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
选项
答案
A
解析
该段最后一句是主题句,"搞笑、智慧的广告让充满了灾难的报纸和枯燥的墙壁变得不同",言外之意是不再枯燥,也就是增加了乐趣。即A。
转载请注明原文地址:https://kaotiyun.com/show/HjZ4777K
0
考研英语一
相关试题推荐
There(1)_____notonetypeofreadingbutseveralaccordingtoyourreasonsforreading.Toreadcarefully,youhaveto(2)____
Thephrase"whistleblower"(Lastline,Paragraph3)probablymeans______.Whichofthefollowingistrueofthetext?
ThewriterbelievesthattheRepublicParty,infaceofthechallengefromitsopponents,should______.Thepassageshowsthat
Youaregoingtoreadalistofheadingsandatextabouthistoryrelevanttoourdailylives.Choosethemostsuitablefromthe
Whohaverecentlylistenedtothestoryinthefirstparagraphofthetext?Theauthor’sattitudetowardtheUNfinaldocument
Japanesefirmshaveachievedthehighestlevelsofmanufacturingefficiencyintheworldautomobileindustry.(46)Someobservers
ManyforeignerswhohavenotvisitedBritaincallalltheinhabitantsEnglish,fortheyareusedtothinkingoftheBritishIsle
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
TheCaliforniancoastlinenorthandsouthofSiliconValleyisatrend-settingsortofplace.Increasingly,thehomeinteriorso
Theuseofheatpumpshasbeenheldbacklargelybyskepticismaboutadvertisers’claimsthatheatpumpscanprovideasmanyas
随机试题
信息不对称
A、Theexaminationistoohard.B、Shewantstoknowthefact.C、Shefindsthenewsunbelievable.D、Shedidn’tpasstheexaminatio
男性,50岁,因胸痛2小时来急诊,曾经有心前区不适2年,休息或服用硝酸甘油可缓解。收入院时,疼痛因嗳气已自发减轻,体检无特殊。胸部无压痛:ECGV1~V3T波高耸,最初心肌酶学测定CK﹣MB正常,以下哪一项措施最适宜
A.产蛋下降综合征病毒B.禽正呼肠孤病毒C.传染性法氏囊病毒D.禽流感病毒E.传染性支气管炎病毒蛋鸡群产蛋量下降,病鸡气喘,微咳,剖检见输卵管发育受阻,取病料接种鸡胚,胚体蜷缩矮小,尿囊液无血凝性,该病病原最可能是
电缆架空线路的挡距不得小于35m。()
消防安全组织人员基本分为消防安全责任人、消防安全管理人、专(兼)职消防管理人员、自动消防系统操作人员、部门消防安全负责人等。下列有关消防安全组织人员说法中,不正确的是()。
心理学家______根据著名的双生子爬楼梯实验提出了个体发展的成熟决定论。
我国社会主义文化建设的方针是()。
A、 B、 C、 D、 C单箭头、双箭头和三箭头都顺时针旋转90°后得到下一个图形。
下列不属于各类教育科学实验共同特点的是()
最新回复
(
0
)