首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to Kelly Grant, gift with purchase is acceptable only when______.
According to Kelly Grant, gift with purchase is acceptable only when______.
admin
2015-09-30
19
问题
According to Kelly Grant, gift with purchase is acceptable only when______.
Interviewer(M)Kelly Grant(W)
M: The Christmas is coming, and the stores are going to try to keep you spending, so they’re relying on some psychological triggers to get your business. So here to expose a few tricks is Kelly Grant. She’s a senior consumer reporter for SmartMoney. com. Thanks for being with us.
W: Hi!
M: All right. I’ve fallen for a lot of these, so help us now.
W: Yeah.
M: First one, gifts with purchase. So many times I think I’m getting such a good deal, because by spending a little bit more, I get a gift.
W: And that’s exactly what the stores want you to think right now. Studies have shown that consumers are after-think of the gift with purchase, not just as you are spending extra money for something that you might not ever want, but we also quit with the discount. You feel like if the gift is worth about 40 dollars, you’re saving 40 dollars. Even that really isn’t the case. So to avoid this trick,(1)you need to make sure that you’re really sure the gift is just on your list and you’re still spending in budget.
M: There are a lot of psychological tricks here. For example, the purchase limits. Sometimes, I just want one and I see a good deal but it says: limit 5. Maybe I should get more than just one. This is such a good deal, isn’t it?
W: That’s exactly the trick. They want you to see the limit and think, wow, this wasn’t here. Then people would just be filling their carts with this and it’s so amazing. And their studies have shown that(2)if there’s a limit in pleasure more like a little, the higher the limit, the more likely you’re to buy. So you should really be thinking about how many of something you need, and try to ignore the fact that there’s stacking limit on everything.
M: How can you ignore those e-mails that you keep getting about this sale and that sale?
W: Don’t open your e-mail. Close your eyes. That’s really the best advice.(3)I mean the stores really know what we’re hard-wired to think about, that is the scarcity. If you know the sale is ending, they want you to act on impulse, and start running out and buying something. But this time of year, the fact is the sales just keep coming, so you don’t actually need to do that. So when you’re looking through your e-mails, try to avoid opening any of the ones, unless you’re going to make a purchase from that store anyway, otherwise just delete it on red.
M: Got it. You know, it’s really a number’s game. Because a lot of times when you’re looking at these different deals, it’s like: save 30% , save 50%. But are you really saving that much money when you’re looking at your purchase?
W: That’s what their purpose is for. You’ll see a lot of times in the advertising that they’ll type out the savings, and the interest is in the fine print. Almost you’ll see what the new price is on something and when they do that. It’s basically a visible trick. Whatever you see, first, you’re more likely to become attached to the deal. And the price in comparison is not going to look such a big deal. I mean if you’re saving $500, it does not really matter if the TV is still $1,500. The advertising works in such a tricky way that(4)you might think you’re getting that much a better price, because the savings are significant.
M: Right. Sometimes the purchase really isn’t that large of a purchase, so you know, 30% is not that big of a deal. But when you see 30% , you think: wow, I’m getting a really good deal here. It’s funny how the numbers are working there, and they know that.
W: They do, and they want us just to splash around this time of a year. So really you should make sure you’re looking for the items that are between your price range and then start to see if there’re sales that are might abroad, something even better and a little bit cheaper for you.
M: Yeah, I got it. And shop now, save later. Is that a trick?
W: Well. You see a lot of these, especially with closing stores at this time of year and this is a way that consumers tried to think they are going to game a system, because they are going to buy something a little bit today and get today’s sale, and they are going to get coupons to come back in two weeks and buy a little bit more than even with better prices.(5)So for this one, you know somebody’s sales are right there now, just try to focus on what deals they are currently and they are not trying to play games.
M: So I think the key words here are just "stay focused". You know you have a list, you have your budget. Try not to be fond of them if you don’t have to.
W: Exactly. Make that list and check it twice. And just make sure you are not deviating from it, or if you feel imposed to do so and you really look at it, make sure that’s as smart as it looks.
M: Well, that’s what we are going to set out to do.
W: Yeah.
M: Thanks Kelly for helping us adults out in knowing what the shopping is really for.
W: It’s my pleasure.
选项
A、you want to save some money
B、you want to get a discount
C、the gift is on your shopping list
D、the gift is worth the money
答案
C
解析
本题设题点在人物建议处。访谈一开始就提到商家惯用的一个小伎俩是gift withpurchase,即“购物送礼”,Kelly Grant告诫大家要警惕这种小把戏,根据句(1)可知,当消费者碰到“购物送礼”这种活动时,要确定这个礼物是否是你所需要的,而且是否是在购物清单内的,因此答案为[C]。
转载请注明原文地址:https://kaotiyun.com/show/HmKO777K
0
专业英语八级
相关试题推荐
A、technicallyspeakingartistsdrawverywellB、anartist’sdrawingdifferslittlefromanarchitect’sC、precisionisavitalsk
Incognitivepsychology,studiesoflearningstrategieswithfirstlanguagelearnershaveconcentratedondeterminingtheeffec
NewEducationalTechnology:ChallengesandPotentialManycriticismsofcomputersandmultimediatechnologyin(l)______stem
Inbringingupchildren,everyparentwatcheseagerlythechild’sacquisitionofeachnewskill—thefirstspokenwords,thefirs
Inbringingupchildren,everyparentwatcheseagerlythechild’sacquisitionofeachnewskill—thefirstspokenwords,thefirs
Accordingtothenews,peopleinmostMuslimcountries
Accordingtothetalk,compulsivegamblingandalcoholicaddictionsharesimilaritiesbecause
Evenasthenumberoffemalesprocessedthroughjuvenilecourtsclimbssteadily,animplicitconsensusremainsamongscholarsi
PresidentBarackObamahascalledonIndiaandPakistantorestart【N1】______.SpeakingtostudentsinMumbai,hesaidIndiawas
UniversitiesinBritainarea【N1】______foroverseasstudents.Therearecurrentlyover200,000fromoutsideBritainstudyingat
随机试题
如何培养学生的工作能力?
男,11岁,因牙齿排列不齐要求正畸治疗,检查发现前牙拥挤。适于观察混合牙列乳恒牙交替情况的是
在肝癌临床特点中,下列哪项与预后的关系不大
甲某任某国有运输集团货运处处长时,擅自决定将货运处的保价运输周转金500万元挪用给某贸易有限公司进行营利活动。自己获取“利差”,中饱私囊。甲某还代表单位向某房地产公司购买货运处保价宣传窗口时,共四次收受对方工作人员送给的33万元。此外,甲某在为单位购买水泥
根据水利部《水利建设质量工作考核办法》(水建管[2014]351号),工程发生重大质量事故的,考核等次一律为()级。
企业李某报销差旅费3000元,退回现金2000元。
下列消费者协会中,对侵害众多消费者合法权益的行为,可以代表消费者向人民法院提起诉讼的有()。
注意事项1.申论考试是对应考者阅读理解能力、综合分析能力、提出和解决问题能力、文字表达能力和贯彻执行能力的测试。2.作答参考时限:阅读材料30分钟,作答90分钟。3.仔细阅读给定资料,按照后面提出的“作答要求”依次作答。
科学就是不断接近真理的过程,我们深信不疑的事情中很大部分是会过期的,所有理解这一点的人都明白在发展过程中不断更新知识才是科学进步的正道。然而这个过程有时会令人困惑和不安。如果以下各项为真,最能质疑上述论断的是()。
在数据库系统中,用于对客观世界中复杂事物的结构及它们之间的联系进行描述的是
最新回复
(
0
)