首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Bering woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introdu
The 35-year-old Bering woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introdu
admin
2018-05-11
56
问题
The 35-year-old Bering woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water.
The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
The passage mainly intends to discuss ______.
选项
A、the most effective ways of advertising in China
B、the development of advertising styles in China
C、consumers’ view on the ads in China
D、a misconception on the ads in China
答案
C
解析
本文以某个消费者对广告的看法开始,又以消费者对广告的看法结束,中间两段虽然提及了一些世界名牌,也提到了消费市场等,但作者提到这些都是为了说明消费者对广告在态度上的变化,因此,本文最关注的应该是消费者对广告的看法,即C为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/HpT7777K
0
大学英语六级
相关试题推荐
A、TheOpenUniversity.B、TheYoungFoundation.C、TheBritishgovernment.D、TheSchoolofEverything.B该题问新型学校的想法来自哪里,录音开头说到这个想法源
A、Fromaspecialseminar.B、Fromaculturaldocumentary.C、Fromwhatshejustread.D、FromherCanadianfriend.C①选项均以From开头,因此推
Itseemslogical:Collegegraduateshavelowerunemploymentandearnmorethanlesseducatedworkers,so,thethinkinggoes,the
A、Heshouldnolongerputoffanythinginlife.B、Heshouldcelebratehissurvivalwithhisfriends.C、Heshouldeliminatenegat
A、Hewakesupveryearly.B、HestaysupwatchingTV.C、Heoftenplaysbaseball.D、Hehatesfruitsandvegetables.B女士最后建议男士早点睡觉,
A、Ithastobelongandindetail.B、Itwillbegiveninaformalstyle.C、Itwillincludehisviewonthecompany.D、Itwillbe
EatingOurYoung[A]AtFeltonvilleSchoolofArtsandSciences,amiddleschoolinapoorneighborhoodofPhiladelphia,thescho
A、Itisbasedontheinterviewswithpopularsingers.B、Itistointroducesomefamoussongwriters.C、Ithelpstounderstandthe
A、Itisakindofbendybus.B、Ithasahistoryof100years.C、Ithasalreadybeenoutofservice.D、Ithasmanyopendoors.C本
A、Appropriatedfundstopromoteresearchofnutrient-richfoods.B、Encouragedbreastfeedingforthefirstsixmonthsofachild’
随机试题
强调治国要做到“君君、臣臣、父父、子子”,把维护行政组织的等级秩序看作国家行政管理重要原则的是
下列量中属于国际单位制导出量的有____________。
患者男,17岁,学生。少语少动半月,病前有感冒史,体温达39℃,在当地医院住院治疗,4天后恢复正常,之后患者渐出现少语少动,进食少,神经系统检查未见异常,脑电图和头颅MRI检查正常,无大小便失禁。精神状况检查:患者静卧于床,百问不答,皱眉头。据家属反映,患
民用建筑内污染物评价指标常涉及CO,是因为CO()。
控制水体污染的关键是()。
实施电子转单后,依据《口岸查验管理规定》相关规定,检验检疫机构( )。
商业银行在进行贷款组合分析的过程中,组合中的贷款集中度越大,则组合中的()。
关于德尔菲法的表述,正确的有()。
Thisisapictureofmyfamily.Wecanseesomeboysandgirlsinthepicture.
Thehumanbodyiscomposedoforgans,each______adefinitejobtodo.
最新回复
(
0
)