首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear another five recordings. Five speakers are talking about the reason for the success of their company’s most recent
You will hear another five recordings. Five speakers are talking about the reason for the success of their company’s most recent
admin
2013-07-18
38
问题
You will hear another five recordings. Five speakers are talking about the reason for the success of their company’s most recent TV advertising campaign.
For each recording, decide what reason the speaker gives for the success of the campaign.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
A More money than usual was allocated to the campaign.
B A new production company was used for the commercial.
C The advice of consultants was acted upon.
D A different type of customer was attracted.
E A competitor’s problem benefited the company.
F The campaign was accompanied by mail-shot samples.
G More comprehensive research was done.
H A new team took responsibility for the project.
______
Eighteen
Our last campaign was the most successful ever. Always worried about the cost, we were on a tight budget, but the results were fantastic. Research had shown our rivals’ products were more attractive, but while the ad was running, one of them had some bad publicity about their products, and we picked up a lot of their trade. Sometimes, it’s not how much you invest or who you use, but just being in the right place at the right time.
[pause]
Nineteen
Last year’s TV campaign took the market by storm. In the past, we’d depended heavily on sending out samples to customers - it was a cheap and, we thought, effective way of targeting our core customer base. But last year, we had the good fortune to recruit a dynamic young Marketing Manager who brought with him a group of people who are changing the way we do things. We’re looking to produce another even more successful series of TV commercials next year.
[pause]
Twenty
Spend money to earn money! That’s been the philosophy of our organisation for years. The directors liked expensive-looking TV commercials, which appealed to our core customers in the old age bracket. However, our last campaign proved that you don’t always have to go over budget to win new customers. We thought of a new approach, which our agency developed, and it turned out to be cheaper and, to our delight, brought us to the attention of a new, younger market.
[pause]
Twenty-one
Successful TV campaigns can be costly, and good market research is absolutely vital. We’ve always researched thoroughly before a campaign, but there’s something else which was the key to last month’s success. Although some people attribute it to our main rival’s bankruptcy, it was the fact that we found a management group who we brought in to recommend ways of improving our marketing that really helped. A suggestion to use a TV campaign to advertise in-store promotions and mail-order facilities paid off handsomely.
[pause]
Twenty-two
Consultants recommended hiring a whole new marketing team for the company, but I rejected this. We’ve got a good experienced team in the company. It would’ve been an unnecessary expense. We decided we should put more effort into the groundwork for the campaign. Our team carried out a more detailed customer survey, and on the basis of that, our production company was able to create a commercial that was more accurately targeted.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/HqzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Youwillhearacollegelecturertalkingtoaclassofbusinessstudentsaboutprotectingcompanysecrets.•Asyoulisten
•Writeananswertooneofthequestions2-4inthispart.2.Question2•Youworkforafurniturecompanywhichhasb
AnswerONEofthequestions2,3,or4below.1.•Youhavejustcompletedasix-weekperiodworkingatadifferentbranchofyo
AnswerONEofthequestions2,3,or4below.1.•Yourcompanyisconsideringappointingsomeoneasyourassistant.Yourbossh
AnswerONEofthequestions2,3,or4below.1.Question2•Yourcompanyhasdecidedtoinvestsomeofthisyear’sexceptional
YourManagingDirectorhasdecidedthatthecompany’sadvertisingshouldbeimprovedandhasaskedyoutoconsiderwaysofgoing
-YourManagingDirectorhasdecidedthatthecompany’sequipmentsshouldbechangedandhasaskedyoutoconsiderwaysofgoing
Youaretheassistantofadesigncompany.Yourdirectorhasdecidedthatthecompany’srulesandregulationsshouldbeimproved
Followingcomplaintsfromtheemployees,yourChiefExecutiveaskedyoutowriteaproposalintroducingflexibleworkinghours.
随机试题
考生文件夹下存在一个数据库文件“samp2.accdb”,里面已经设计好“tStud”、“tCourse”和“tScore”三个关联表对象及表对象“tTemp”。试按以下要求完成设计:(1)创建一个查询,查找并显示学生的“姓名”、“课程名”和“成
焊接1Crl8Ni9Ti不锈钢与Q235钢时,为什么要选用E1.23—13.15(A307)焊条?
A.丘脑的感觉接替核与联络核B.丘脑的髓板内核群C.下丘脑外侧区D.下丘脑视交叉上核神经元
班级授课制的优缺点各是什么?
财政部就国家财政收支实施的监督是()。
传统婚俗一二十道程序似乎太过________,但仔细考量,其中的一些文化元素仍有________的价值。比如传统婚俗所倡导的相敬如宾、举案齐眉,所指向的家道和合、尊礼孝亲,所展现的庄重肃穆、充满仪式感等,都有现实价值。填入画横线部分最恰当的一项是:
(安徽2010—14)一只蚂蚁发现了一只死螳螂,立刻回洞找来10,只蚂蚁搬,搬不动;然后每只蚂蚁回去各找10只蚂蚁,还是搬不动;每只蚂蚁又回去找来10个伙伴,终于把死螳螂拖回洞里,问共有多少只蚂蚁参加了搬运?()
旗舰店:商店
2018年1月,中共十九届二中全会在北京举行。全会审议通过了《中共中央关于修改宪法部分内容的建议》。把党的十九大确定的重大理论观点和重大方针政策特别是习近平新时代中国特色社会主义思想载入国家根本法()
[*]
最新回复
(
0
)