首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear another five recordings. Five speakers are talking about the reason for the success of their company’s most recent
You will hear another five recordings. Five speakers are talking about the reason for the success of their company’s most recent
admin
2013-07-18
34
问题
You will hear another five recordings. Five speakers are talking about the reason for the success of their company’s most recent TV advertising campaign.
For each recording, decide what reason the speaker gives for the success of the campaign.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
A More money than usual was allocated to the campaign.
B A new production company was used for the commercial.
C The advice of consultants was acted upon.
D A different type of customer was attracted.
E A competitor’s problem benefited the company.
F The campaign was accompanied by mail-shot samples.
G More comprehensive research was done.
H A new team took responsibility for the project.
______
Eighteen
Our last campaign was the most successful ever. Always worried about the cost, we were on a tight budget, but the results were fantastic. Research had shown our rivals’ products were more attractive, but while the ad was running, one of them had some bad publicity about their products, and we picked up a lot of their trade. Sometimes, it’s not how much you invest or who you use, but just being in the right place at the right time.
[pause]
Nineteen
Last year’s TV campaign took the market by storm. In the past, we’d depended heavily on sending out samples to customers - it was a cheap and, we thought, effective way of targeting our core customer base. But last year, we had the good fortune to recruit a dynamic young Marketing Manager who brought with him a group of people who are changing the way we do things. We’re looking to produce another even more successful series of TV commercials next year.
[pause]
Twenty
Spend money to earn money! That’s been the philosophy of our organisation for years. The directors liked expensive-looking TV commercials, which appealed to our core customers in the old age bracket. However, our last campaign proved that you don’t always have to go over budget to win new customers. We thought of a new approach, which our agency developed, and it turned out to be cheaper and, to our delight, brought us to the attention of a new, younger market.
[pause]
Twenty-one
Successful TV campaigns can be costly, and good market research is absolutely vital. We’ve always researched thoroughly before a campaign, but there’s something else which was the key to last month’s success. Although some people attribute it to our main rival’s bankruptcy, it was the fact that we found a management group who we brought in to recommend ways of improving our marketing that really helped. A suggestion to use a TV campaign to advertise in-store promotions and mail-order facilities paid off handsomely.
[pause]
Twenty-two
Consultants recommended hiring a whole new marketing team for the company, but I rejected this. We’ve got a good experienced team in the company. It would’ve been an unnecessary expense. We decided we should put more effort into the groundwork for the campaign. Our team carried out a more detailed customer survey, and on the basis of that, our production company was able to create a commercial that was more accurately targeted.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/HqzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Youwillhearacollegelecturertalkingtoaclassofbusinessstudentsaboutprotectingcompanysecrets.•Asyoulisten
•Youwillhearacollegelecturertalkingtoaclassofbusinessstudentsaboutprotectingcompanysecrets.•Asyoulisten
•ThegraphbelowshowstheCanadianadvertisingspendinginsevenmajorareasin2002.•Usingtheinformationfromthegraph,wr
•Thepiechartbelowshowsthehoursspentonfourin-housetrainingcoursesinyourcompany.•Usingtheinformationfromthech
Thepiechartsbelowshowthepercentagesofemployee’ssatisfactiondegreeonthetwoleaders.Usingtheinformationinthe
Answeroneofthequestions2,3or4below.Question2YouareaninspectorofDellinChina.ThereisaconferencebetweenD
Youareasecretaryofyourcompany.Writeareportaboutnewspaperdelivery.Write120-140wordsontheseparateanswerpaper
Answeroneofthequestions2,3or4below.Question2YourcompanyistodevelopinUSA.Yourmanagingdirectortoldyouto
Youaretheassistantofadesigncompany.Yourdirectorhasdecidedthatthecompany’srulesandregulationsshouldbeimproved
Mr.JohnSmithwaspromotedtothedirectorofthehospitalheworksin.Youarethedirectorofanotherhospitalandhavedeep
随机试题
中成药的联合应用中,因配伍禁忌不宜合用的中成药药组有()。
按照《关于建立房地产企业及执从业人员信用档案系统的通知》的规定,房地产中介服务机构对系统管理部门转去的投诉在()天内反馈意见(包括处理结果或正在处理情况)。
根据《注册会计师、资产评估行业谈话提醒制度(试行)》的规定,注册资产评估师同时存在( )情形时,其执业资格年度检查不予通过。
从国际期货市场的会员制交易所运作情况看,可以从市场上按市价购买期货交易所的会员资格从而成为交易所的会员。()
在绩效考核中,贯穿绩效考核整个周期的活动是()。
陶行知先生的“捧着一颗心来,不带半根草去”的教育信条,体现了教师的()素养。
马太效应是指任何个人、群体或地区,一旦在某方面(如金钱、名誉、地位等)获得成功和进步,就会产生一种累积优势,就会有更多的机会取得更大的成功和进步。根据上述定义,下列不属于马太效应的是()。
“如果偶然性不起任何作用的话,那么世界历史就会带有非常神秘的性质。”这说明必然性和偶然性是对立统一的,二者的统一是指()
下列打开“代码窗口”的操作中错误的是()。
Accordingtoareport,______(多达75%的暴力犯罪与毒品有关).
最新回复
(
0
)