首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Making of a Success Story IKEA is the world’ s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
The Making of a Success Story IKEA is the world’ s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
admin
2014-07-13
37
问题
The Making of a Success Story
IKEA is the world’ s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs(企业家). Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally, he used it to start up a business—IKEA.
Today IKEA is known for its modern, minimalist(极简单主义的)furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous(五花八门的)goods, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’ s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.
In 1956, Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea, flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’ s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
Kamprad established IKEA with______.
选项
A、his personal savings
B、his father’ s reward for his school performance
C、large profits from selling things
D、his school’ s support
答案
B
解析
由文章第一段最后两句话“When Kamprad was 17,his father gave him some money as a rewardfor his good grades.Naturally,he used it to start up a business--IKEA.”可知,Kamprad用他父亲因他考试成绩优秀而奖励的一些钱,成立了宜家。故选B。
转载请注明原文地址:https://kaotiyun.com/show/HzUd777K
本试题收录于:
职称英语综合类B级题库职称英语分类
0
职称英语综合类B级
职称英语
相关试题推荐
Botany,thestudyofplants,occupiesapeculiarpositioninthehistoryofhumanknowledge.Fornotmanythousandsofyearsit
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geographers(地理学家)compareandcontrast(51)placesonthe
TheGreatestMysteryOfWhalesThewhaleisawarm-blooded,air-breathinganimal,givingbirthtoitsyoungalive,suckingthe
TheGreatestMysteryOfWhalesThewhaleisawarm-blooded,air-breathinganimal,givingbirthtoitsyoungalive,suckingthe
WhereHaveAllOurVisitorsGone?Sixtyyearsago,amannamedKennethArnoldsawsomethingthatpeoplearestill【C1】______t
Thesecretaryisexpectedtoexploreideasforpost-warreconstructionofthearea.
NewProductWillSaveLivesDrinkingwaterthatlookscleanmaystillcontainbugs(虫子),whichcancauseillness.Asmallcom
Hisprofessionalcareerspanned16years.
Shewasunwillingtogobutshebadnochoice.
Thewallsaremadeofhollowconcreteblocks.
随机试题
血液中CO2浓度对呼吸的调节主要是通过
X线检查右膈升高,动度受限,有助诊断下列哪项外伤()
A.散点图B.线图C.圆图D.直方图E.统计地图地区性资料,用不同纹线或颜色代表指标高低,说明地域分布,应绘制
配对设计时对两组均数的差别作假设检验,则
A、盖嵴式B、改良盖嵴式C、圆球式D、圆锥式E、悬空式上前牙缺失,固定义齿桥体龈端的形态是
A.蟾酥中毒症状B.乌头类中毒症状C.黄药子中毒症状D.马钱子中毒症状E.雄黄中毒症状疏风定痛丸服用过量可引起()。
根据下列资料,回答下题。2011年浙江省资质以上总承包和专业承包建筑业企业(下同)完成建筑业总产值14686亿元,比上年同期增长22.3%。全年浙江省建筑业企业签订合同额26197亿元,其中本年新签合同额16468亿元,分别增长28.4
一、注意事项1.本题本由给定资料与作答要求两部分组成。考试时间为150分钟。其中。阅读给定资料参考时限为40分钟。作答参考时限为110分钟。满分100分。2.请在题本、答题卡指定位置上用黑色字迹的钢笔或签字笔填写自己的姓名和准考证号,并
Onwhatdayoftheweekwillthemagazinearrive?
Acommonresultofbeingfrustratedisanactofaggression,sometimesviolent.Tobealiveistohaveagoalandpursueit—anyt
最新回复
(
0
)