首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the passage, the speaker is
According to the passage, the speaker is
admin
2016-11-13
55
问题
According to the passage, the speaker is
Good evening, everyone. Welcome to the class of our sales and marketing course. Tonight, I’ll be talking about advertising. Different types of advertising can make your company or your organization more successful.
Now, I’m not going to talk about the advertising media. There are various choices—radio, newspapers, magazines and of course, the Internet. It’s almost impossible to go into Google or Yahoo or whatever and not find advertising on almost every page.
But, I’ll stress one thing. Advertising can be expensive, whether you are a small businessman or a multinational corporation. [151So it’s very important that what you spent on advertising is money well spent and that achieves your objectives. The ads must be "cost-effective". It is therefore essential to use the right "type" of advertising that makes it effective.
There are several types of advertising, aiming to promote one or more, of the following things: brand name; company image; a product; a service or a group, like a manufactures’ association. But the common aim is that the advertiser wants to change or reinforce people’s attitudes or perception. For example, advertising to promote a brand name is designed to create and keep strong images in the customer’s mind of the product, not the company. But different types of advertising might be mutually exclusive. The important thing is that the objectives must be clear, mutually supportive, not contradictory. Our time is up and we will continue next time. Good night!
选项
A、To promote the brand name.
B、To change people’s attitudes.
C、To create the company image.
D、To meet the customer’s needs.
答案
D
解析
短文中明确提到,广告的目的是为了提高品牌知名度、公司形象、商品以及服务等,但常见的目的是广告商想改变或加强人们的态度或理解。D在原文中并未提及,故为答案。
转载请注明原文地址:https://kaotiyun.com/show/I1JK777K
0
专业英语四级
相关试题推荐
Thestrongerachild’svocabulary,themoresuccessfulshetendstobeinschool,andnewresearchshowsthattheword-building
SurveysbyForresterResearchshowthatindividualsallovertheworldareusingcloudtechnologiestostoretheirpersonaland
Therearenohardandfastrules,butrathertraditionalguidelinesastowhopaysforwhat.Theunderlinedpartmeans______.
Whichofthefollowingpronounsisusedasaformalsubject?
WhichofthefollowingisTRUEaboutMichaelJones?
Inthispassage,thespeakeristryingto______.
WhichofthefollowingisNOTasuffix?
WhichofthefollowingstatementsonbankonlineisINCORRECTaccordingtotheman?
Accordingtotheman,anappliancestoreusually______.
WriteonANSWERSHEETTHREEanoteofabout50-60wordsbasedonthefollowingsituation:Youhavebeenabsentinyourora
随机试题
组织变革的方式主要有()。
急性粒细胞性白血病时白血病细胞在肝内的浸润部位是
下列哪项不属于胆汁的作用
A、舌尖B、舌边C、舌中D、舌底E、舌根脾在舌上的分布是()
地图制印过程不包括()。
三国时期魏文帝曹丕在《九日与钟繇书》中写道:“岁往月来,忽复九月九。九为阳数,而日月并应,俗嘉其名,以为宜于长久,故以享宴高会。”从材料看,我国传统节日重阳节的主要寓意是人们()。
学校为不影响考生复习,征得家长同意将手机砸烂,一学期下来砸烂了十多部手机,对此你怎么看?
信用卡从根本上改变了我们的花钱方式。当我们用现金买东西时,购买行为就涉及实际的损失——我们的钱包变空了。然而,信用卡却把交易行为_______化了,这样我们实际上就不容易感觉到花钱的消极面了。脑成像实验表明,刷卡真的会降低脑岛的活动水平.而脑岛是与消极情绪
在宪法中体现议会至上原则最典型的国家是( )。
这个花园根本无人整理。
最新回复
(
0
)