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  3. No one likes to make mistakes. But a new study says organizations learn more from their failures than their successes, and keep

No one likes to make mistakes. But a new study says organizations learn more from their failures than their successes, and keep

admin2012-07-05  60
问题     No one likes to make mistakes. But a new study says organizations learn more from their failures than their successes, and keep that knowledge longer. One of the researchers was Vinit Desai, an【B1】______ professor at the University of Colorado Denver Business School. He【B2】______with Peter Madsen from the Marriott School of Management at Brigham Young University in Utah. They did not find much long-term "【B3】______learning" from success. It is possible, they say. But Prof. Desai says they found that knowledge【B4】______from failure lasts for years. He says organizations should【B5】______failures as a learning opportunity and not try to【B6】______them. The study looked at companies and organizations that launch【B7】______ and other space vehicles. Prof. Desai compared two shuttle flights. In 2002, a piece of【B8】______material broke off during launch and damaged a rocket on the Atlantis. Still, the flight was considered a success. Then, in early 2003, a piece of insulation struck the Columbia during launch.【B9】______ . NASA officials suspended all flights and an investigation led to suggested changes.【B10】______. He points to airlines as an example of an industry that has learned from failures in the past.【B11】______. He also urges leaders to encourage the open sharing of information. The study appeared in the Academy of Management Journal.
【B9】
选项
答案This time，the shuttle broke apart on re-entry andthe seven crew members died
解析 shuttle，broke apart，re-entry，seven crew members，died
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