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  3. One of the product in your company is not selling very well this month. The Sales Manager has asked you to make a survey to find

One of the product in your company is not selling very well this month. The Sales Manager has asked you to make a survey to find

admin2016-09-24  63
问题 One of the product in your company is not selling very well this month. The Sales Manager has asked you to make a survey to find out the cause and suggest the way to improve it. Write a proposal to your Sales Manager:
- informing the current situation of the product
- presenting the issue you have found
- outlining your proposals to solve this problem and its disadvantages
- saying how the proposals would generate extra effect.
Write 200-250 words.
选项
答案Proposal for improving sales of products To: Paul Stevens From: Frank Johnson Re: This proposal has been prepared to recommend ways of improving sales of one of our products. All the figures are collected from the statistical data and questionnaires to the customers of and by Sales Department. After a thorough investigation to the customers and an elaborate analysis to the figures, we found that the current problems can be traced down to the following reasons: First, the name of the product is not very attractive and most customers who saw it didn’t associate it with any kind of food. Second, the color of the packages are not fresh enough to attract children, who are easily appealed by those more colorful packages. Third, the products are displayed in the higher rack of the shelves in the supermarket, so children can’t see them easily. As a result, I strongly recommend that some measures be taken to improve sales and attract more customers: First, the name of the product should be changed, so customers can know what it is the first sight they see it. Second, the package of the product should be designed to be more attractive. Third, products should be displayed in the bottom of the shelves. The only disadvantage we can envisage is that some of the customers have begun to know the products well and the changing of name and colors will disturb them from buying them. However, in view of the long-term development, I recommend that the above measures be taken to attract more customers and creat more profits.
解析     题目要求针对目前公司某种产品销售不佳的情况提出自己的解决方案。根据题目要求可知，本文是为营销经理写的关于某种销售不好的产品提出建议，要求首先说明产品目前的情况，接下来说明发现的问题，然后提出自己的解决方案及其优点，最后说明这些建议将如何促进销售。说明目前现状时应结合产品的销售情况、销售地域、针对人群和产品本身的特征等进行；说明发现的问题时，应侧重说明影响销售的问题，比如价格过高、产品名称不合适、产品针对人群不合适、广告宣传不到位、人们对产品认知度不够高、包装不够吸引人、摆放位置不合适、上市时机不合适等多个方面；提出自己的解决方案时应注意针对前面发现的问题，并详细说明这些方案的优点。写作时应注意要用语地道。条理清晰，层次分明，表达流畅。
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