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  3. Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

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问题                       Tips to Increase Retail Sales
    Generate a Buzz—Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider purchasing and pricing products, be sure you’ve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product.
    Design Store for Sales—Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.
    Examine Your Pricing Strategy—When customer entertainment and any other upsell or promotional tie-in.
    Connect with the Customer—Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.
Your retail store should offer customers places to have classes or meetings.
选项 A、Right
B、Wrong
C、Doesn’t say
答案B
解析 题干意为：你的零售商店应该为顾客提供上课和开会的场地。原文第二段第六行提到“考虑在你的零售商店里开设课程、召开会议或其他网络活动。用独特的促销方式让大众了解你的声音。”由此可知，商店提供的是有利于自身宣传的课程和会议，而不是为大众提供上课和开会用的场地，故题干是错误的，答案为B。
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