首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
admin
2014-06-13
99
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.
选项
A、the development of fast food services
B、how McDonald’s became a billion-dollar business
C、the business careers of Mac and Dick McDonald
D、Ray Kroc’s business talent
答案
B
解析
文章主旨题。本文以时间顺序,描述了麦当劳快餐店从开办到现在家喻户晓的过程。要注意"the business careers of Mac and Dick McDonald"并不能概括全文内容,因为,所有的介绍,尤其是后半部分始终都突出的是快餐店的发展,而非刻意介绍兄弟俩的事业。
转载请注明原文地址:https://kaotiyun.com/show/IIK4777K
0
考研英语一
相关试题推荐
Modernliberalopinionissensitivetoproblemsofrestrictionoffreedomandabuseofpower.(1)_____,manyholdthatamancan
Thewildbehaviordepictedinthefirstparagraphisintendedto______.Theword"lopsided"(Paragraph4)mostprobablymeans_
ThediversionYasuhisaShizokienjoysismentionedinthetexttoTheexpression"theLDPmandarins"(Paragraph4)mostprobably
Animportantfactorofleadershipisattraction.Thisdoesnotmeanattractivenessintheordinarysense,forthatisabornqua
Whatifarchitectscouldbuildlivingsystemsratherthanstaticbuildings—dynamicstructuresthatmodifytheirinternalande
Scientistsaroundtheworldareracingtolearnhowtorapidlydiagnose,treatandstopthespreadofanew,deadlydisease.SAR
Scientistsaroundtheworldareracingtolearnhowtorapidlydiagnose,treatandstopthespreadofanew,deadlydisease.SAR
EventheSaudis—orrather,thesmallnumberofmenwhoactuallyruletheirtroubledcountry—aregivinggroundinthestrugglefo
Themostexcitingkindofeducationisalsothemostpersonal.Nothingcan【C1】______thejoyofdiscoveringforyourselfsomethin
GoOnaSpecialAreaOpportunitytoScholarship?AU.S.EducationDepartmentstudyreleasedyesterdayfoundthatDistricts
随机试题
男性,67岁。因突起高热,伴头痛、全身酸痛5h后急诊入院。有轻度咽痛及鼻塞,有明显流涕及咳嗽。当地正有“流感”流行。此病人最可能的诊断是()
图样的比例是图形的实际线性尺寸与物体相应线性尺寸的比。()
输尿管结石绞痛发作时,重要的是
现金流量图如图11-1所示,年利率为12%,每季度计息1次,则年末终值F为()万元。
业主方项目管理服务于业主的利益,其项目管理的目标包括项目的投资目标、进度目标和( )。
下列各项中,有权提出本级预算预备费动用方案的是()。
对同一借款人的贷款余额与商业银行资本余额的比例不得超过10%,这是为了()。
把传统简历转换成在线形式,无论对求职者还是用人单位都有好处:它能完善整个招聘过程。在线简历可以让求职者摆脱纯文本描述的限制,通过加载更为丰富的自荐内容。引导浏览者获得更全面有效的信息。同时,求职者也可以掌握自己简历的访问情况,甚至可以从浏览者获得反馈。在线
关于自定义数据类型,下面叙述中不正确的是()。
Youshouldspendabout20minutesonQuestions1-13whicharebasedonReadingPassage1below.AlfredNobelThemanbehindthe
最新回复
(
0
)