首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
admin
2014-06-13
35
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.
选项
A、the development of fast food services
B、how McDonald’s became a billion-dollar business
C、the business careers of Mac and Dick McDonald
D、Ray Kroc’s business talent
答案
B
解析
文章主旨题。本文以时间顺序,描述了麦当劳快餐店从开办到现在家喻户晓的过程。要注意"the business careers of Mac and Dick McDonald"并不能概括全文内容,因为,所有的介绍,尤其是后半部分始终都突出的是快餐店的发展,而非刻意介绍兄弟俩的事业。
转载请注明原文地址:https://kaotiyun.com/show/IIK4777K
0
考研英语一
相关试题推荐
Modernliberalopinionissensitivetoproblemsofrestrictionoffreedomandabuseofpower.(1)_____,manyholdthatamancan
Modernliberalopinionissensitivetoproblemsofrestrictionoffreedomandabuseofpower.(1)_____,manyholdthatamancan
Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youarerequiredtoreorganizetheseparagraphsintoa
Britishcancerresearchershavefoundthatchildhoodleukemiaiscausedbyaninfectionandclustersofcasesaroundindustrial
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Animportantfactorofleadershipisattraction.Thisdoesnotmeanattractivenessintheordinarysense,forthatisabornqua
WhenU.S.Newsstartedthecollegeanduniversityrankings25yearsago,nooneimaginedthattheselistswouldbecomewhatsom
Formothers-to-be,doctorsworldwideadvisetakingafolicacidsupplement.That’sbecausepregnantwomenwithadeficiencyoft
Overthepastyears,wehavewitnesseddestructionsofvariouskindscausedbyhumanactions.Asauniversitystudent,writeal
BilledastheSiliconValleyRobotBlockPartyandheldduringNationalRoboticsWeek,thepartyyesterdaywasacelebrationof
随机试题
Today,Marylearnedin_______schoolhowtobehavewellat_______table.()
国际营销活动中要贯彻环保思想,具体可以概括为()
下列各项中,属于资金使用费的是()。
下列中国公民应进行个人所得税自行申报的有()。
【2017年北京市第78题】某工厂生产甲和乙两种产品,甲产品的日产量是乙产品的1.5倍。现工厂改进了乙产品的生产技术,在保证产量不变的前提下,其单位产品生产能耗降低了20%,而每日工厂生产甲和乙两种产品的总能耗降低了10%。则在改进后,甲、乙两种产品的单件
民族民主革命就其性质来说,是资产阶级民主主义的革命。中国的民族民主革命客观上属于世界无产阶级社会主义革命的一部分是在()
For users, microkernel technology promises(11), compact and sophisticated operating systems that are typically(12) across a rang
Mostofushavethesamedefinitionofhappiness.Happinessisthespecificgoalthatwesetforourselves.However,oncewearr
______Mike!Iknewhewouldgetthefirstprizeintherace.
TheBigPictureA)ItislunchtimeatEastsideElementarySchoolinClinton,Mississippi,thefatteststateinthefattestcount
最新回复
(
0
)