首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
admin
2014-06-13
70
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.
选项
A、the development of fast food services
B、how McDonald’s became a billion-dollar business
C、the business careers of Mac and Dick McDonald
D、Ray Kroc’s business talent
答案
B
解析
文章主旨题。本文以时间顺序,描述了麦当劳快餐店从开办到现在家喻户晓的过程。要注意"the business careers of Mac and Dick McDonald"并不能概括全文内容,因为,所有的介绍,尤其是后半部分始终都突出的是快餐店的发展,而非刻意介绍兄弟俩的事业。
转载请注明原文地址:https://kaotiyun.com/show/IIK4777K
0
考研英语一
相关试题推荐
Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youarerequiredtoreorganizetheseparagraphsintoa
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.Yourtranslationshouldbewrittencl
A.ImportanceofLearningfromFailure.B.QualitySharedbyMostInnovators.C.Edison’sInnovations.D.Edison’sCommentonFa
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Scientistsaroundtheworldareracingtolearnhowtorapidlydiagnose,treatandstopthespreadofanew,deadlydisease.SAR
EventheSaudis—orrather,thesmallnumberofmenwhoactuallyruletheirtroubledcountry—aregivinggroundinthestrugglefo
Asanation,Japanisunusuallywellpreparedfornaturaldisasters.IntheyearssinceWorldWarII,successivegovernmentshav
In19th-centuryEngland,craftsmendonnedmasksandriotedloforcethedestructionoftextilemachinesthatwerestealingtheir
GoOnaSpecialAreaOpportunitytoScholarship?AU.S.EducationDepartmentstudyreleasedyesterdayfoundthatDistricts
随机试题
关于肽单元的叙述,错误的是
A、主要含香豆素类成分B、主要含木脂素类成分C、主要含三萜皂苷类成分D、主要含甾体皂苷类成分E、主要含挥发油秦皮
中国人王某定居美国多年,后自愿加入美国国籍,但没有办理退出中国国籍的手续。根据我国相关法律规定,下列哪些选项是正确的?(2010—卷一—80,多)
Drawee_________
由新教师成长为专家教师,会经历一段艰难甚至于痛苦的转折,在这一时期,教师可能出现各种问题,其中包括职业倦怠,如果不能得到很好的化解,可能会出现教师情绪低落、缺乏意义感、跳槽等现象。请以“教师职业倦怠对策”为话题写作,题目自拟,体裁不限(诗歌除外),字数为8
定期存款比率的变动主要取决于()的行为。
十八届三中全会通过的《中共中央关于全面深化改革若干重要问题的决定》提出,公有制经济与非公有制经济是社会主义市场经济的重要组成部分,支持非公有制经济健康发展。对非公有制经济的认识提高到一个新的高度,这说明非公有制经济是()
存储转发交换时,发送的数据与目的地址、源地址、控制信息按照一定的格式组成一个______。
AnitaDeFrantzis______Year2003isthetimefor______
WhichofthefollowingisNOTFrancisBacon’sessay?
最新回复
(
0
)