首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a
admin
2014-06-13
98
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modem American business history.
选项
A、the development of fast food services
B、how McDonald’s became a billion-dollar business
C、the business careers of Mac and Dick McDonald
D、Ray Kroc’s business talent
答案
B
解析
文章主旨题。本文以时间顺序,描述了麦当劳快餐店从开办到现在家喻户晓的过程。要注意"the business careers of Mac and Dick McDonald"并不能概括全文内容,因为,所有的介绍,尤其是后半部分始终都突出的是快餐店的发展,而非刻意介绍兄弟俩的事业。
转载请注明原文地址:https://kaotiyun.com/show/IIK4777K
0
考研英语一
相关试题推荐
Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youarerequiredtoreorganizetheseparagraphsintoa
Thewildbehaviordepictedinthefirstparagraphisintendedto______.Accordingtotheauthor,theSaudieducationsystemis
Whatdoestheauthormeanby"...hasbecomeitsflip-flopper"(Para.1)?Itisimpliedinthesecondparagraphthat______.
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Britishcancerresearchershavefoundthatchildhoodleukemiaiscausedbyaninfectionandclustersofcasesaroundindustrial
Britishcancerresearchershavefoundthatchildhoodleukemiaiscausedbyaninfectionandclustersofcasesaroundindustrial
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Generallyspeaking,aBritishiswidelyregardedasaquiet,shyandconservativepersonwhois【C1】______onlyamongthosewithw
Yesterdayyouweretoldthattherewasgoingtobeaseminarsponsoredbyanewspaper.Thediscussioniscentereduponjuvenile
随机试题
企业的特色经营可以表现为()
对急性脑出血的患者护理措施不正确的是
下列关于品牌的表述中,错误的是:()。
甲工厂排出酸性废水,含盐酸浓度为0.75%,流量为15.0m3/h,乙工厂排出碱性废水,氢氧化钠含量为1.5%,流量为7.0m3/h,则两种废水含HCi和NaOH的物质的量浓度分别是(),中和后废水的pH值是()。(注:HCi相对分子质量为36
按生产费用计入产品成本的方法,下列成本中,应计入间接费用的有()。
沪深300股指数的基期指数定为()。
现金管理是对现金和流动资产的日常管理,下列关于现金管理的目的,说法错误的是()。
腐败从根本上讲,是()的产物。
设f(x)连续,则在下列变上限积分中,必为偶函数的是()
A、Sellingthecar.B、Buyinganewcar.C、Repairingthecar.D、Rentingacar.B请求建议题。男士说他的车抛锚了,现在在维修厂,女士说换作是她,她宁愿买一辆新车,所以确定女士的建议是
最新回复
(
0
)