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  3. One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the

One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the

admin2007-12-11  81
问题     One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night.
    Advertising has been among England’s biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
    At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
    Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
According to the author, when some change in a product is necessary, a manufacturer will choose to______.
选项 A、lower the production cost
B、hire a better designer
C、improve its quality
D、alter its image
答案D
解析 细节题。第四段最后一句话中(how much better to change the image，the packet or the pitch made by the product，rather than go to all the inconvenience of changing the product itself)。
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