首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. •Choose the corre
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. •Choose the corre
admin
2010-01-31
91
问题
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.
•Choose the correct phrase to complete each sentence or answer the question.
•Mark one letter(A, B, or C) for the phrase you choose.
•After you have listened once, replay the recording.
Martha says the first three years of the business were
I = Interviewer
M = Martha Flowers(Interviewee)
I: Martha Flowers, you’re the founder and managing director of Max Sandwiches. First of all, thank you for agreeing to speak to us.
M: You’re welcome. I: I’d like to begin by asking you to tell us some- thing about how you started what is now a very successful business.
M: OK, Eh, I started it because I was hungry really. There was nowhere to buy something cheap yet healthy at lunchtime. And I spotted a gap in the market. I set up the business with a partner.
I: What? Someone who knew the business?
M: Yes, he’d had lots of hands-on experience. However the first three years were difficult. We worked all hours and hardly made any profit. We just didn’t have sufficiently clear ideas of what we wanted, and frankly we were lucky to survive. These days we are very much more focused.
I: Martha, would it be fair to describe max as just one more fast food company?
M: No. We’re definitely not that. For us, it’s all about selling naturally made products at reason- able prices, not selling cheap food fast. Having set that, the fast food chains do some things very well. And I’d tike us to imitate the good aspects of how they operate. What I mean is we should cut out waste the way they do, not waste time or materials.
I: All right, so that’s the aim. Now I’d like to ask you something about how you actually run your business like. Are you, like so many executives nowadays, a slave to your diary?
M: No, I am not. I don’t even own one. I find this lack of structure gives me immense flexibility. I really don’t see how you can get things done if you’re tired down all the time. I am sorry for my secretary, who has, to cope with the way I work, but for me it’s the only way.
I: But how are meetings scheduled?
M: Well, this is another thing. I hate meetings. The only regular feature of my week is the senior management team meeting. And we focus there not on details but on major issues. This means I can actually spend about 95% of my time listening to customers. And this is really the key to bow I run my business life-listening to our employees, because they can often tell you how to get things right.
I: Your approach certainly seems to be working. Your company is expanding all the time. How do you account for this success?
I: We’re I a high volume low margin business. We only make a little profit on everything we sell, so basically we have to sell a lot. And the secret of success in a business like this is a loyal customer base. It’s as simple as that.
I: Well, obviously the next question is what exactly do you do to keep your customer’s loyalty?
M: We have to look at three things. The price of the product, the quality of the product and the attitude of our employees. They have to under- stand one thing very well indeed, and that is, it’ s the customers who pay their salary.
I: Martha, if you were asked to give just one piece of advice to someone who is staring out in business today, what would you say?
M: I’d say, look at what other people in your line of business are doing. It’s absolutely vital.
I: But doesn’t everyone monitor what their competitors are doing?
M: Perhaps they do, but the important thing is what action you then take. A lot of people seem to monitor what’s going on so they know what their feelings are. Then they do nothing about it. I find it must extraordinary.
I: Martha Flowers, thanks very much for talking to us.
M: You’re welcome.
选项
A、not very successful.
B、surprisingly good.
C、very interesting.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/IWOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthemansayabouthisbusiness?
A、 B、 C、 D、 A从图片中人们在美术馆欣赏展览的画面可以联想到gallery(museum),people,picture,appreciate.lookat几个单词和词组。(B)选项中painti
A、 B、 C、 D、 BThegroupiswatchingamonitorwhileparticipatinginavideoconference.Choice(A)mi
A、 B、 C、 Abook作动词时,有“预约,预订”的意思,conferenceroom意为“会议室”。A项说明了为什么要预订大的会议室。(B)不要和问题中的book混淆,这里的book意为“书”。(C)resche
Wherewilltheconferencebeheld?
Whatdoesthemansayabouthisbusiness?
Whatislearnedaboutthecompany’snewsletter?
Whatflowersdidthewomanpurchase?
Wheredoestheinterviewmostlikelytakeplace?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
随机试题
关于“汗”的认识,哪项是错误的
不能纳入基本医疗保险用药范围的药品有()
(2008年)一定量的理想气体在进行卡诺循环时,高温热源的温度为500K,低温热源的温度为400K,则该循环的效率为()。
热拌沥青混凝土路面施工工艺包括()。
国际收支平衡表由三部分组成:一是经常项目;二是资本与金融项目;三是错误与遗漏项目,这三种项目均是根据实际发生的国际收支编制的。( )
在组建证券投资组合时,投资者需要注意( )。
影响学习动机的内部冈素是()。
根据下列文字资料回答下列问题。
Whereisthewomangoingtoday?
A、Theteacheraskedthewomantogiveatalkonchemistry.B、Theteacherpersuadedthewomannottotakethecourse.C、Theteach
最新回复
(
0
)