首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. •Choose the corre
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. •Choose the corre
admin
2010-01-31
64
问题
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.
•Choose the correct phrase to complete each sentence or answer the question.
•Mark one letter(A, B, or C) for the phrase you choose.
•After you have listened once, replay the recording.
Martha says the first three years of the business were
I = Interviewer
M = Martha Flowers(Interviewee)
I: Martha Flowers, you’re the founder and managing director of Max Sandwiches. First of all, thank you for agreeing to speak to us.
M: You’re welcome. I: I’d like to begin by asking you to tell us some- thing about how you started what is now a very successful business.
M: OK, Eh, I started it because I was hungry really. There was nowhere to buy something cheap yet healthy at lunchtime. And I spotted a gap in the market. I set up the business with a partner.
I: What? Someone who knew the business?
M: Yes, he’d had lots of hands-on experience. However the first three years were difficult. We worked all hours and hardly made any profit. We just didn’t have sufficiently clear ideas of what we wanted, and frankly we were lucky to survive. These days we are very much more focused.
I: Martha, would it be fair to describe max as just one more fast food company?
M: No. We’re definitely not that. For us, it’s all about selling naturally made products at reason- able prices, not selling cheap food fast. Having set that, the fast food chains do some things very well. And I’d tike us to imitate the good aspects of how they operate. What I mean is we should cut out waste the way they do, not waste time or materials.
I: All right, so that’s the aim. Now I’d like to ask you something about how you actually run your business like. Are you, like so many executives nowadays, a slave to your diary?
M: No, I am not. I don’t even own one. I find this lack of structure gives me immense flexibility. I really don’t see how you can get things done if you’re tired down all the time. I am sorry for my secretary, who has, to cope with the way I work, but for me it’s the only way.
I: But how are meetings scheduled?
M: Well, this is another thing. I hate meetings. The only regular feature of my week is the senior management team meeting. And we focus there not on details but on major issues. This means I can actually spend about 95% of my time listening to customers. And this is really the key to bow I run my business life-listening to our employees, because they can often tell you how to get things right.
I: Your approach certainly seems to be working. Your company is expanding all the time. How do you account for this success?
I: We’re I a high volume low margin business. We only make a little profit on everything we sell, so basically we have to sell a lot. And the secret of success in a business like this is a loyal customer base. It’s as simple as that.
I: Well, obviously the next question is what exactly do you do to keep your customer’s loyalty?
M: We have to look at three things. The price of the product, the quality of the product and the attitude of our employees. They have to under- stand one thing very well indeed, and that is, it’ s the customers who pay their salary.
I: Martha, if you were asked to give just one piece of advice to someone who is staring out in business today, what would you say?
M: I’d say, look at what other people in your line of business are doing. It’s absolutely vital.
I: But doesn’t everyone monitor what their competitors are doing?
M: Perhaps they do, but the important thing is what action you then take. A lot of people seem to monitor what’s going on so they know what their feelings are. Then they do nothing about it. I find it must extraordinary.
I: Martha Flowers, thanks very much for talking to us.
M: You’re welcome.
选项
A、not very successful.
B、surprisingly good.
C、very interesting.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/IWOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 C问题以“Howmanypeople…?”来询问回应了某广告的人数,因此回答了该数字的(C)是正确答案。(A)中出现了advertisement的缩略形式ad,起误导作用。(B)以人称代词开头,与问
Howlongistheproductrepairedwithoutbeingcharged?
A、 B、 C、 Cdirector意为“主任,主管”。正确答案应该是听到新主管要来这一消息之后的反应。Lookforwardtodoing意为“期待做某事”。(A)it没有清楚地指明是什么。(B)男士的话中虽然提
A、 B、 C、 Abook作动词时,有“预约,预订”的意思,conferenceroom意为“会议室”。A项说明了为什么要预订大的会议室。(B)不要和问题中的book混淆,这里的book意为“书”。(C)resche
Whydoesthemanfeelattendingconferencesisagoodidea?
A、 B、 C、 A问句中Mr.Yemchose修饰design,chose是choose“选择”的过去式。答句中theotherone中的one指代roomdesign。(B)sign是名词,意为“张贴的纸张,
Whatdoesthemansayabouthisbusiness?
Whatflowersdidthewomanpurchase?
PersonnelManagement:theimportanceofmonitoringstresslevelsamongstaffinacompany
随机试题
职业道德是增强凝聚力的手段,是协调职工、同事关系的法宝,有利于协调职工和领导之间的关系,有利于协调职工与企业之间的关系。
有关滴定管的使用不正确的是()。
呕吐呈喷射状的是
A.婴幼儿 B.青少年 C.孕妇、乳母 D.成年男子 E.老人骨质疏松症的高发人群是()。
能引起转移性脓肿的是
归脾汤主治证的病机固冲汤主治证的病机
A、53.6B、35.2C、52.5D、86.52D(1)①应扣除的土地使用权的金额=(600+24)×1÷2=312(万元)②开发成本=300(万元)③公司缴纳土地增值税时应扣除的开发费用=(40-4)+(300+312)×5%=
国际上银行承兑票据经()保证支付后,便可在二级市场转让。
在处理各种利益关系时,要做到()。
A、Lilyagreeswithheraunt.B、Lilylikesherfatherbetterthanheraunt.C、Lilyresembleshermother.D、Lilylooksmorelikeh
最新回复
(
0
)