首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called " footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend th
Reebok executives do not like to hear their stylish athletic shoes called " footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend th
admin
2015-09-25
2
问题
Reebok executives do not like to hear their stylish athletic shoes called " footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
Although the Reebok Company has solved the problem of fulfilling its orders, it______.
选项
A、does not want to further expand its retailing network
B、still limits the number of shoes supplied to stores
C、is still particular about who sells its products
D、still carefully chooses the manufacturers of its products
答案
C
解析
细节事实题。根据题干信息solved,the problem of fulfilling分别与fulfillment problems,beunder control对应定位。选项C中的who sells its products指的就是原文中的distributor,而is stillparticular about与原文中的still selective同义。故答案为C。
转载请注明原文地址:https://kaotiyun.com/show/IZLO777K
0
考博英语
相关试题推荐
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand1
Icannotgiveyou______forthetypeofcaryousellbecausethereisnodemandforitinthemarket.
Opinionpollsarenowbeginningtoshowanunwillinggeneralagreementthat,whoeveristo【21】andwhateverhappensfromnowon,
Self-esteemiswhatpeoplethinkaboutthemselves-whetherornottheyfeelvaluedandwhenfamilymembershaveself-respect,pr
Sixyearslater,inanabout-face,theFBIadmitsthatfederalagentsfiredteargascanisterscapableofcausingafireatthe
Englishremainsadominantanduniversallanguage,whichpresently【51】asaconnection-linkbetweengreatvarietiesofdif
Inaperfectlyfreeandopenmarketeconomy,thetypeofemployer—governmentorprivate—shouldhavelittleornoimpactonthee
Whatdoconsumersreallywant?That’saquestionmarketresearcherswouldlovetoanswer.Butsincepeopledon’talwayssaywhat
(上海理工大学2006年试题)Inatelephonesurveyofmorethan2,000adults,21%saidtheybelievedthesunrevolved(旋转)aroundtheearth
Thenewsthatthecompanyisbeingtakenoverbyforeigninvestorshasseverely______thestockmarkets.(复旦大学2010年试题)
随机试题
在制订体育教学计划的目标时,应符合的基本要求是()。
从起源来看,管理是人类社会的一种活动方式其特性是有
肝内胆管在肝左叶较右叶易显示是因为
关于心动周期的论述,以下错误的是()。
A.溶液型气雾剂B.乳剂型气雾剂C.喷雾剂D.混悬型气雾剂E.吸人粉雾剂采用特制的干粉吸人装置,由患者主动吸人雾化药物的制剂
甲企业为增值税一般纳税人,2011—2014年发生的有关固定资产和投资性房地产有关的经济业务如下:(1)2011年因生产需要决定采用自营方式建造一幢办公楼。相关资料如下:2011年1月1日,购入工程用专项物资2000万元,增值税额为340万元,该批专
下列应按“特许权使用费所得”项目征收个人所得税的有()。
从榜样中所观察到的行为,产生动作再现是观察学习的()
2012年末福建省常住人口3748万人,比上年增长7.01%。农村居民人均纯收入9967元,比上年增长13.5%,扣除价格因素,实际增长10.8%,城镇居民人均可支配收入28055元,比上年增长12.6%,扣除价格因素,实际增长10.0%,农村居民食品消费
Parentswhosmokeoftenopenawindoworturnonafantocleartheairfortheirchildren,butexpertsnowhaveidentifiedar
最新回复
(
0
)