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  3. As elsewhere, Castrol has adopted a premium pricing strategy in Vietnam, which is consistent with the company’s attempt to build

As elsewhere, Castrol has adopted a premium pricing strategy in Vietnam, which is consistent with the company’s attempt to build

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问题     As elsewhere, Castrol has adopted a premium pricing strategy in Vietnam, which is consistent with the company’s attempt to build a global brand image of high quality. Castrol oil costs about US $1.5 per liter in Vietnam, about three times as much as the price of cheaper oil imported from Taiwan and Thailand. Despite the high price of its product, Castrol claims it is gaining share in Vietnam as its branding strategy wins converts. Castrol has had to tailor its distribution strategy to Vietnam’s unique conditions. In most countries where it operates, Castrol divides the country into regions and has a single distributor in each region. (From Case study: Castrol Oil in Vietnam)
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答案 与其他地方一样，嘉实多在越南同样采用了优质的定价策略，这与公司试图建立高质量的全球品牌形象是一致的。在越南，嘉实多的油价为每公升1．5美元，是从台湾和泰国进口的廉价石油价格的三倍左右。尽管其产品价格较高，嘉实多声称由于其赢得转换的品牌战略，它正在越南获得越来越多的市场份额。嘉实多不得不根据越南独特的条件来调整其分销策略。在它经营的大多数国家，嘉实多将这个国家的经销划分为若干区域，且每个区域都有一个单一的分销商。
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