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  3. A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

admin2010-03-19  74
问题      A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that lend to encourage or discourage money spending.
     If an economist were asked which of three groups borrow most—people with rising incomes, stable incomes or declining incomes—he would probable answer: those with declining incomes. Actually, in the years 1947～1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that bas already taken place may be resented and buyer’s resistance may be evoked. This is shown by the following typical comment: "I just don’t pay these prices; they are too high."
     The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
The results of the investigations on consumer psychology carried out in Great Britain ______.
选项 A、were the same as the traditional assumptions about saving and spending patterns
B、were in agreement with those of the investigations made at the same time in America
C、proved the traditional assumptions about earning and spending are totally wrong
D、were much better than those of the investigations made at the same time in America
答案A
解析 细节理解题。文章第二段提到美国的调查结果与传统理论不一致，第三段又提到英国的调查结果与传统理论一致，因此美国和英国的调查结果必定不一致，所以只有A项符合文意。
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