2. 外语
  3. This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s dr

This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s dr

admin2012-05-17  29
问题     This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s drink: guy wins over the; disapproving father-in-law with Johnnie Walker, guys bond like brothers over a bottle of Bushmills. But between all of them, there’s a Christmas miracle of sorts: a whisky ad aimed at women.
    With its heavy, smoky flavor, and dark, heavy coloring, whisky still carries the connotations (内涵) of America’s early attitudes toward liquor—mainly, that women shouldn’t have any. "The association with manliness is related to a deep cultural appreciation of alcohol’s dangers；having the strength and wisdom to confront and withstand those dangers is at the root of the association with manliness," says James S. Roberts, an associate professor of economics at Duke, "And all this scales with the beverage consumed, with whisky at the pinnacle."
    In other words, it’s one thing to have a girly soft drink. Those are kind of cute. But whisky? Total unladylike. That perception is one that women have played with over the years—witness every Gretchen Wilson song in which she proves her badass, redneck, tomboy ways by doing shots of the dark stuff. But the idea that women drink whisky only when they want to keep up with the boys is not the whole story. "For years, women drank Scotch whisky, even nice, polite women in the South drank bourbon," says Heather Greene, one of America’s foremost Scotch experts and a spokesperson for the Glenfiddich brand. Marcy Ruderhausen, the master of whisky for Johnnie Walker brands, notes that Scotch has always been popular among women in the Latin American neighborhoods of South Florida. "It’s all about people’s personal taste," says Ruderhausen. "Just as there are men who don’t like a big, smoky whisky, there are women who do."
    Make no mistake. Having hard-liquor ads targeted at women is hardly a tent pole of the feminist movement. It’s not progress, it’s marketing: a way to get more people to pay more money for a product that can be dangerous if used to excess. But still, as Christmas Day approaches, it’s useful to remember— especially for those totally panicked (恐慌的) ， last-minute shoppers out there—that the right woman in the right circumstances might enjoy a hastily purchased, wrapped-in-the-car bottle of whisky just as much as a man does.
What is the relationship between hard-liquor female ads and feminist movement?
选项 A、The ads have nothing to do with the feminist movement.
B、The ads are the proof of the feminist movement.
C、The ads protest against the feminist movement.
D、The ads show the social progress.
答案A
解析 细节推断题。由定位句可知，将女性定为烈酒的目标消费群体并不是对女权运动的支持，这不是进步而只是市场营销。故A)“广告与女权运动无关”与文意相符．为正确答案。
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