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  3. Read the article below about an entrepreneur who started a company making equipment for fitness centres. For each question (23

Read the article below about an entrepreneur who started a company making equipment for fitness centres. For each question (23

admin2018-05-17  27
问题   Read the article below about an entrepreneur who started a company making equipment for fitness centres.
  For each question (23-28)on the opposite page, choose the correct answer.
  Mark one letter (A, B or C)on your Answer Sheet.
                          TechnoFit
When Hiro Morabito founded TechnoFit, a manufacturer of gym equipment, he took a huge risk by opposing the current idea that exercise machines should be designed only to build up physical strength. He created his business round the belief that it was less important for people to be strong than to be generally fit. At first, he was not taken seriously by his competitors in the industry, who thought his ideas could not work.
In the early days, Hiro Morabito made some mistakes. He invented equipment that was at the time highly innovative in its technology - it exercised the body in a way that was very comfortable for the user. TechnoFit had invested a lot of effort in research and development of the product. But this was still a time when people believed they could only benefit from exercise if it was painful, and customers were not prepared to buy the machine.
However, he continued to push the theory that gyms should promote general health, and it paid off. Consumers began to accept his ideas and he came to be seen as an innovator. TechnoFit was not just another company making the sort of machinery you could find in any gym - they were selling something original and they were able to create a niche in the market.
Ten years on, Hiro Morabito is still experimenting and researching. His most recent activities include the TechnoFit Senator project, designed to improve life for people with sports injuries and for older people who have difficulty walking. He is also developing a ’Health and Fitness Park’ in California as an international centre for the promotion of healthy lifestyles. R&D is always at the top of Hiro Morabito’s agenda and this means looking for ways to help people enjoy exercise. He believes that customers today expect gyms to be places that are pleasant for the senses as well as good for the body. His company has now opened several fitness centres, equipped with TechnoFit machines. These are attractive to look at and operate smoothly and quietly. The equipment is made of top quality materials that are pleasant to touch, and the air in the centres is kept fresh.
’I’ll always remain committed to the health of the body,’ says Hiro Morabito, ’and I don’t regret that I’ve dared to be different in my approach to the fitness business. A lot of companies are now copying what TechnoFit does, and this shows that the hard work was worthwhile.’
Why did the fitness industry fail to take Hiro Morabito seriously?
选项 A、He was starting a business in a competitive market.
B、He had no experience of producing fitness equipment.
C、He did not agree with the current attitude towards fitness.
答案C
解析
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