2. 外语
  3. The interlocutor asks you questions on a number of work-related and non work-related subjects. (The candidate chooses one topic

The interlocutor asks you questions on a number of work-related and non work-related subjects. (The candidate chooses one topic

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问题 The interlocutor asks you questions on a number of work-related and non work-related subjects.
(The candidate chooses one topic and speaks about it for one minute.)
A  Customer Relations: how to maintain customer interest in a company’s products
B  Transport Management: the importance to a business of an efficient public transport system
C  Market Research: the importance of doing market reach before launching a new product.
选项
答案
解析 1.
What’s your name?
My name is A.
Where do you come from?
I come from Tianjing.
Tell me something about the transport in your city.
Well, I’ve to admit that transport in Tianjing is irritating. The explosive car growth is devastating. You should expect to be caught in heavy jams here and there in rush burs. I don’t think our narrow roads can support the traffic any longer. Urgent measures must be taken by the government to avert this trend towards system breakdown.
What are your goals in life?
My short-term goal is to improve my English and go abroad to study. My long-term goals include adjusting to a new country, getting a good job, having a family, and eventually owning my oval business. I have a lot of goals in life, but some of them are really just dreams. I mean, I don t think I’ll ever be able to attain them all.
How do you think China s membership in ship in WTO will benefit China?
Well, It’s a big topic to talk about. But I m sure it will benefit China and other WTO members as wall if China be- comes a member of WTO. The common Chinese Chinese customers will benefit most from it because prices of imported products will be reduced and the quality and after-sales services of national products will be improved.
How do you prepare for this exam?
An excellent student like me needn’t do any special preparation for exams. Everything in the paper is familiar to me.
2.
A
As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.
First, it should always make sure that it provides its customers with quality goods and after-sales ser- vice. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.
B
Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, mil, air, water, pipeline.
C
We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.
A company can conduct marketing research in its own research department or have .some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.
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