首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
admin
2012-07-12
46
问题
SELLING TACTICS
NOTES
Business Presentation Pay Attention to Getting Attention
1 A major obstacle of selling things is that your sales message will be............. Three proven ways
you can capture a prospect’s attention quickly:
2 Make a.............
3 Surprise your prospects.............
4 Include attention getting headlines on all............
Emphasize the Human Relationship
5 Prospective customers are more receptive to buying from a real person than from.............
Tip:
6 Sell yourself to make prospective customers............with the selling process.
7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver.............
Trigger Your Customer’s Imagination
8 Convert the benefits delivered by your product or service into.............
9 Put your prospect in the picture by dramatizing what it feels like to be.............
10 Be............
11 If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12 Be sure your word pictures are dramatizing benefits and............
Part One. Questions 1 to 12.
You will hear a business presentation about 3 simple selling tactics.
As you listen , for questions 1-12 , complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected; Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it
feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have twenty seconds to check your answers.
[pause]
选项
答案
specific
解析
此题是针对听力原文细节的提问,在听音时要把题干内容与材料一一时应,因此.这里填写specific。
转载请注明原文地址:https://kaotiyun.com/show/IuOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 A从图片中人们在美术馆欣赏展览的画面可以联想到gallery(museum),people.pic-ture,appreciate.lookat几个单词和词组。(B)选项中paint
Whenwilltheseminarstart?
A、 B、 C、 D、 C图画显示了人们在地铁站准备搭车的场景,因此正确答案是(C)。(A)中如果忽略gettingdirections就很容易让人混淆;因为人们不是坐着而是站着(standing)等待搭乘
A、 B、 C、 AItcanseat500peopleanswershowlargeistheauditorium.Choice(B)usesthesimilarwordlarg
What’stherelationshipbetweenthemanandthewoman?
Whattypeofbusinessisbeingdescribed?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
患者,女,29岁。1周前因食物嵌塞痛就诊,诊断为深龋,垫底后银汞合金充填。现患者出现冷热刺激敏感,无自发痛及咬合痛。造成患者术后出现冷热刺激敏感症状的原因有以下可能,除了
用塑料(丙烯聚合物)扁条(宽度6ram)编结的缏条缝合成的遮阳帽
贷款定价所包含的成本包括资金成本、经营成本、风险成本和资本成本。资本成本主要是指商业银行的股权成本,资金成本主要指商业银行负债的债务成本。()
电话银行是通过()及人工服务应答方式为客户提供金融服务。
D公司为一家上市公司,已公布的公司2014年财务报告显示,该公司2014年净资产收益率为4.8%,较2013年大幅降低,引起了市场各方的广泛关注。为此,某财务分析师详细搜集了D公司2013年和2014年的有关财务指标,如下表所示:要求:计算D公司2
新型业务模式与传统的业务运营模式相比的优点有()。
下列关于直方图的描述中正确的有()。
Dreamingisnotsimplyaby-productofthesleepstagefromwhichitemerges,calledREMsleep.Instead,REM-sleepdreamingse
Between1807and1814theIberianPeninsula(comprisingSpainandPortugal)wasthesceneofatitanicandmercilessstruggle.I
微型计算机使用的键盘上的SHIFT键称为 ( )
最新回复
(
0
)