首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
admin
2012-07-12
37
问题
SELLING TACTICS
NOTES
Business Presentation Pay Attention to Getting Attention
1 A major obstacle of selling things is that your sales message will be............. Three proven ways
you can capture a prospect’s attention quickly:
2 Make a.............
3 Surprise your prospects.............
4 Include attention getting headlines on all............
Emphasize the Human Relationship
5 Prospective customers are more receptive to buying from a real person than from.............
Tip:
6 Sell yourself to make prospective customers............with the selling process.
7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver.............
Trigger Your Customer’s Imagination
8 Convert the benefits delivered by your product or service into.............
9 Put your prospect in the picture by dramatizing what it feels like to be.............
10 Be............
11 If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12 Be sure your word pictures are dramatizing benefits and............
Part One. Questions 1 to 12.
You will hear a business presentation about 3 simple selling tactics.
As you listen , for questions 1-12 , complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected; Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it
feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have twenty seconds to check your answers.
[pause]
选项
答案
specific
解析
此题是针对听力原文细节的提问,在听音时要把题干内容与材料一一时应,因此.这里填写specific。
转载请注明原文地址:https://kaotiyun.com/show/IuOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 B图画显示了人们在公园里享受假期休息(Peoplearerelaxinginthepark)的场景。因此描述人们在公园里享受风和日丽的好天气的(B)选项是正确答案。(C)中提
ForhowmanyyearswasPattyApgarthefoodbank’sdirector?
Whatisthetopicoftheworkshop?
Whatistherelationshipbetweenthetwospeakers?
A、 B、 C、 D、 AThemanismakingapresentation.Choice(B)confusesthesimilarsoundspresentsandpr
A、 B、 C、 D、 AThepeoplearelookingatpaintingsinanartgallery.Choice(B)usestheassociatedwo
Whataretherelationsbetweenthetwopersons?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
Askingquestions征询
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
Bondhadwalkedforonlyafewminuteswhenitsuddenlyoccurredtohimthathewasbeingfollowed.Therewasnoevidenceforit
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
覆盖义齿的一般概念是
免疫标记技术包括()。
通常,梯形金属支架腿下焊有钢板,其主要目的是为了()。
人民警察内务建设的基本方针是从严治警、依法治警。()
信息时代里的企业就像一个完整的人,组织如骨骼,资金如血液,信息如神经。信息流是生命线,信息系统是神经系统,顾客需求是刺激源。在统一的数字神经系统下,从决策者到管理者再到执行者,从人到机器,如果信息可以一路顺畅,整个企业就能用一个大脑思考。这颗数字大脑不仅要
(2016年四川大学)在原始投资额不相等的多个互斥方案决策时,不能采用的决策方法是()。
甲、乙、丙三个学生分别戴着三种不同颜色的帽子,穿着三种不同颜色的衣服去参加一次争办奥运的活动。已知:(1)帽子和衣服的颜色都只有红、黄、蓝三种。(2)甲没戴红帽子,乙没戴黄帽子。(3)戴红帽子的学生没有穿蓝衣服。(4)戴黄帽子的学生穿着红衣服。(
Ithasbeensaidthateveryonelivesbysellingsomething.Inthelightofthisstatement,teacherslivebyselling【C1】kno______
最新回复
(
0
)