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The situation of "pay-per-click" advertising can be described as ______. The advertisers and the website operators have the con
The situation of "pay-per-click" advertising can be described as ______. The advertisers and the website operators have the con
admin
2014-06-13
22
问题
The situation of "pay-per-click" advertising can be described as ______.
The advertisers and the website operators have the conflict caused by ______.
选项
A、the fraud click.
B、the ignoring of fraud-detection from website operators.
C、losing money in "pay-per-click" advertising.
D、whether the PPA model should be used.
答案
B
解析
全文最后一句:At the very least,that means clamping down on click fraud;but it also presents an opportunity for entrepreneurs to invent new models that are less vulnerable to abuse.任何新事物在发展过程中都会产生问题,但如果问题得不到解决就很可能产生矛盾。在点击广告发展过程中出现了点击欺诈的问题,如果网络运营商能够很好地解决此问题,就不会与广告客户产生矛盾,因此,点击欺诈不是矛盾的起因,而网络运营商对网络欺诈的漠然才是激化矛盾的原因。所以B正确,A错误。注意:对于考逻辑关系的题,除了要分析题干和选项的逻辑关系,更重要的是辨析选项之间的逻辑关系。点击欺诈才产生了点击了广告的亏损,C选项是A选项的结果。按有效行为付费广告模式(PPA)是解决点击欺诈的新方法,因此D也错误。
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考研英语一
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