首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2008-10-11
52
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executive assumed) American at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy (our) other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Chinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S.-made products overseas.
The author may most probably agree that ______.
选项
A、it is a trend that businesses today go global
B、businesses today are very reluctant to go global
C、American businesses can make more money if they only sell home-made products
D、the market of the United States should not be that open
答案
A
解析
作者最有可能同意如今商业的全球化是一个趋势。作者先介绍美国的产品是单向输出后来又说外国产品在美国试销。作者以美国为例证,含蓄地表达了商业全球化是一大趋势。
转载请注明原文地址:https://kaotiyun.com/show/J3IO777K
0
考博英语
相关试题推荐
LookatthestatementsbelowandtheextractontheoppositepagefromareporttostaffbytheDavisGroup,ahumanresourcesc
WhatpercentageoftheworkforceinSingaporeareforclericalorofficejobs?Whichchartiscorrect?
Thebiggestproblemwiththecomputeristhat______.Whendealingwithcomplaints,shewouldliketo______.
Aftertheconversation,whatdoesthewomanstillnotknow?WhatdoesMrCartersayabouttheconditionofthecar?
WhereistheProductionDepartment?
Youwillhearaconversationonpublicrelations.Foreachquestion(23-30),markoneletter(A,B,orC)forthecorrectanswer
SkySystemsLtd:WebsiteDirectoryA.CompanyHistoryB.CompanyOrganisationC.AnnualReportD.CompanyGoalsE.ProductInfor
WorriedSpanishlemongrowershave(29)upaspecialcommissiontotryto(30)theproblemsofadecliningmarketandcompet
WorriedSpanishlemongrowershave(29)upaspecialcommissiontotryto(30)theproblemsofadecliningmarketandcompet
Citiesdevelopasaresultoffunctionsthattheycanperform.Somefunctionsresultdirectlyfromtheingenuityofthecitizenr
随机试题
若承包人超越资质等级许可的业务范围签订建设工程合同,则在_______。
最常见的小细胞低色素性贫血是()
()主要是发行者与投资者之间的纵向关系。
农用地是指直接用于农业生产的土地,包括()。
墙下单独基础的地梁跨度一般为()m。
工交商农这些部门的事业费属于()。
职业中介机构向劳动者收取押金的,劳动行政部门可以每人()的标准处以罚款。
在编制弹性预算时,业务量可以是下列各项中的()。
“中国要强,农业必须强”“中国要美,农村必须美”“中国要富,农民必须富”。下列相关工作部署合理的是:
美洲印第安文化中最发达的一支是()。
最新回复
(
0
)