首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2016-02-23
46
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M1】
选项
答案
fluent--affluent
解析
词汇错误。此题考查的是形近词辨析。fluent意思为“流畅的”,affluent意为“富裕的”,此处应该和younger,better educated构成并列的比较级,同样是修饰人,故改为affluent。
转载请注明原文地址:https://kaotiyun.com/show/J4KO777K
0
专业英语八级
相关试题推荐
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
Whatwasmostimportant,accordingtoKofiAnnan
Thehumanbodyissuitablydescribedas"ahighlycomplexselfwgenera-tor"becauseifitisgiventherightfuel,itiscapabl
Itisreportedthatgraduatesarefacinggreatdifficultiesinlandingajobrecently.Somepeoplesuggestthatcollegegraduate
In1960,President______pushedforapackageofnewsocialwelfarespendingprogramsthatwascalledtheNewFrontier.
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Therecanbefewprospectofraisingthesortofsumsne
随机试题
劳动合同追求的根本目标应该是()
简述制定债券票面利率的依据。
属于药物制剂的物理配伍变化的有()。
船舶关系
列有关法的特征的表述哪项是错误的?
以下属于宋代刑制中正式人律的有:()
单位、个人和银行都应当按照《人民币银行结算账户管理办法》的规定开立、使用银行结算账户。()
以下各项中,()是进口货物报关单的“用途”栏目所填报的“其他内销”包括的形式。
公司发生下列情形时,应当向公司登记机关办理变更登记手续()
A公司是一家小型玩具制造商,2011年11月份的销售额为40万元,12月份销售额为45万元。根据公司市场部的销售预测,预计2012年第一季度1~3月份的月销售额分别为50万元、75万元和90万元。根据公司财务部一贯执行的收款政策,销售额的收款进度为销售当月
最新回复
(
0
)