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  3. Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

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问题 Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately bought on a whim．Advertisers and sellers have taken advantage of this fact，carefully positioning inexpensive but attractive items on paths that we are most likely to cross，hoping that our human nature will lead to a greater profit for them．With the dawn of the Internet and its exploding use across the world，the same tactics apply． Advertisers now place”banners”，links to commercial web sites decorated with attractive Dictures designed to catch our eyes while browsing the webs，on key web sites with heavy traffic．They pay top dollar for the right，thus creating profits for the hosting web site as well, These actions are performed in the hopes that during the course of our casual and leisurely web surfing，we’ll click on that banner that sparks our interest and thus，in theory，buy the products advertised． Initial resuIts have been positive．
Web sites report a huge inflow of cash，both from the advertisers who tempt customers in with the banners and the hosting web sites，which are Daid for allowing the banners to be put in place．As trust and confidence in Internet buying in creases and information security is heightened with new technology，the volume of buying is increasing，leading to even greater profits． The current situation，however，is not quite as optimistic．Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals，web browsers are beginning to allow banners to slip their notice as well．Internet users respond to the flood of banners bv viewing them as annoyances，a negative image that is hurting sales，since users are now less reluctant to click on those banners，preferring not to support the system that puts them in D1ace．
If Internet advertising is to continue to be a viable and profitable business practice，new methods will need to be considered to reinvigorate the industry． With the recent depression in the technology sector and slowing economy，even new prac  tices mav not do the trick．As consumers are saving more and frequenting traditional real astate businesses over their Internet counterparts，the fate of Internet business is called intoauestion．
The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed．
The authors attitude toward online advertising can be summarized as_________.
选项 A、reserved consent but discontent
B、obj ective analysis void of opinions
C、enthusiastic support but slight contempt
D、approval so far but uncertainty in the future
答案D
解析 作者态度题。本题问：根据本文，作者对网上故广告的态度可归纳为什么?从整个文章来看，前半篇讲述网上做广告的策略、具体做法和成果。后半篇指出存在的问题以及很难预测的未来。A项“有保留的同意但不满”；B项“缺少观点的客观分析”；C项“热情支持但有点蔑视”；均不合全文所体现的作者态度。只有D项“至今赞同但对未来不能肯定”反映了作者对网上广告的看法。
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