首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PASSAGE ONE (1) After taking a brief hiatus to weather the recession, an invasion of Britain by some of America’s best-known
PASSAGE ONE (1) After taking a brief hiatus to weather the recession, an invasion of Britain by some of America’s best-known
admin
2022-07-27
77
问题
PASSAGE ONE
(1) After taking a brief hiatus to weather the recession, an invasion of Britain by some of America’s best-known retail brands—including Best Buy, Banana Republic and Forever 21—is back on the march. And early reports from the front line in the land of shopkeepers indicate that, unlike with earlier attempts by U. S. retailers to break Britain, British consumers are welcoming the invaders with open arms—and wallets.
(2) That’s not always been the case. While the British public has long had an appetite for American fast-food vendors, the record of U.S. retailers who have tried to make it big in Britain is mixed. But the latest arrivals enter the market as already established brands with built-in consumer awareness, thanks to the dominance of U.S. culture in media and online. And they satisfy British shoppers’ desire for "something new," says analyst Natalie Berg, of London-based consultants Planet Retail. "They all bring a cult aspect" to the U.K. high street.
(3) Best Buy—America’s largest consumer-electronics chain—kicked off the latest rush into the British market in May, when it opened its first-ever U.K. store. The 4,650-sq-m big-box outlet in the London suburb of Thurrock is the first of eight to 10 stores Best Buy expects to open in the country this year. And it has proved an impressive beachhead: in terms of sales volume, that first weekend was the chain’s biggest opening weekend in its 27-year history. "We had strong expectations," says Paul Antoniadis, CEO of Best Buy UK (who won’t reveal how much they took in over those first three days). "But the actual delivery was brilliant"
(4) For some U.S. stores, this will be their first foray into the U.K. Following in Best Buy’s footsteps is California-based Forever 21, which specializes in cheap, trendy clothes for young women and will open its first U.K. branch in Birmingham, northern England, in November. But for others, now is the time to expand on past success. Hollister, which is owned by Abercrombie & Fitch (A&F), has proved extremely popular in Britain since it launched its first surf-shack-chic store in London in 2008. Hollister rode the recession like it was the perfect wave. Despite the economic downturn, it opened 11 more stores across the U.K over the past two years, most recently in April. As a result, A&F reports that average sales volume for Hollister’s British stores is six times the level of its U.S. stores.
(5) Meanwhile, Gap-owned Banana Republic, which debuted in London two years ago, opened its second and third stores in the city last December and April this year. Even in what was a tough year for retailers of all nationalities, Banana Republic’s total U.K. net sales in last year hit $24 million, up from $23 million a year earlier.
(6) What’s the attraction? Britain boasts an overall retail market worth around $415 billion—a tempting target. The U.K. is also a good launchpad for further expansions into continental Europe. Moreover, thanks to growing online sales, U.S. retailers no longer have to blanket Blighty with shops to achieve full market penetration. They can open a few flagship stores in key cities, and back them up with a strong Web presence, which in turn reduces overheads and risk.
(7) The Internet also provides a strong prelaunch marketing tool: Best Buy set up a U.K website back in January that featured blogs, forums and advice, and used social-networking sites such as Facebook and Twitter to build anticipation for the Thurrock launch. And there’s a new, post down turn draw too: cheaper rents. U.K. retail rents have historically been sky high, particularly in London. Now many landlords-hit by a raft of vacancies-are willing to bargain.
(8) While the invasion is off to strong start, U.S. retailers shouldn’t consider Britain a sure thing. U.K. retailing is a highly mature market that’s brutally competitive, particularly now as retailers battle to entice credit-crunched shoppers back into shops. "It’s probably not a great time to enter the British market," says Sarah Peters, an analyst at British retailing consultants Verdict Research, "But I’m not sure if there is ever a good time." Indeed, Britain’s retailing landscape is Uttered with the bones of successful U.S. retailers who stumbled badly when they crossed the Atlantic.
(9) Limited Brands, in conjunction with British fashion chain Next, failed in an attempt in the 1990s to transplant Bath & Body Works to Britain. And Whole Foods Market, which opened a massive food emporium in London in 2007, lost around $52 million in the British capital last year, thanks in part to formidable competition from mainstream British supermarket chains that are already well stocked with organic groceries.
(10) If this latest flock of U.S. retailers does well in the U.K., it will likely be because they offer British shoppers something completely different. Forever 21, for example, will face resistance from established, strong domestic clothing brands, including Topshop, New Look and Primark. But Best Buy, on the other hand, has an edge. Not only are its big-box stores a novelty in Britain, but so is the brand’s emphasis on customer service. Its Geek Squad unit gives customers round-the-clock technical support, and shoppers can use its in-store setup service to configure gadgets before taking them home. "Consumer-electronics stores in the U.K. traditionally have not had good reputations for customer service," says Matthew Piner, another Verdict Research analyst. "And no one has really challenged them before."
(11) To pay for its U.K. invasion, Best Buy, which was pummeled by the recession, has already shelled out around $30.5 million and expects to spend around another $50 million to $58 million this fiscal year. That’s a big bet. But for Best Buy, and many other U.S. retailers, the potential payoff for succeeding in Britain means it’s one worth making.
The phrase "kicked off the latest rush into the British market" is closest in meaning to ______.
选项
A、commenced their business in Britain quickly
B、tried very hard to enter into the British market
C、dominated the British market at a rapid speed
D、attacked the British market immediately
答案
A
解析
根据题干可定位到第3段根据第3段第1句话,美国最大的消费电子产品连锁Best Buy五月在英国开了第一家商场,第2句说预计在英国开设8到10家商场。说明Best Buy已经开始拉开了进入英国市场的帷幕。故答案A符合题意。
转载请注明原文地址:https://kaotiyun.com/show/JIjJ777K
0
专业英语八级
相关试题推荐
Thearticleontheimportanceoforganizationsuggeststhatpeoplewhohavea________structureddailyschedulewillaccomplish
PASSAGEFOUR(1)FredericChopinwasborninZelazowaWola,Poland,onFebruary22,1810,toaFrenchfatherandPolishmoth
A、Itincreasesburdensonenterprises.B、Ithelpsdealwithclimatechange.C、Itcreatesincentivesfornewtechnologies.D、Tax
5waystohaveabetterconversationIntroductionWhycan’tpeoplehaveabetterconversationthesedays?astudy—
A、Keepingupdatedwithcurrentinternetapplications.B、Splittingthebillwiththeirchildrenforgoingonline.C、Gettingthep
A、Trackingontheonlinebanking.B、Trackingwithdebitcardsorcreditcards.C、Trackingthroughcheckingaccount.D、Trackingw
Properarrangementofclassroomspaceisimportanttoencouraginginteraction.Today’scorporationshirehumanengineeringspec
A、Itisreconcilable.B、Itiscontradictory.C、Ithastobetreatedcarefully.D、Itisadifficulttohandle.A对话中,女士问Mr.Phelps是
A、Finishthembeforetheygettired.B、Tacklethemostdifficulttaskfirst.C、Startwithsomethingtheyenjoy.D、Focusonthem
随机试题
“幻灯片版式”菜单项所在的菜单是“______”菜单。
A.地高辛抗体B.考来烯胺C.氢氯噻嗪D.阿托品E.苯妥英钠哪种药物可治疗地高辛中毒引起的快速型心律失常()
督脉的基本功能
父母代替未成年子女进行民事活动属于()。
假设某商业银行2001年末,资产负债有关内容及相关资料如下,根据提供材料回答问题。(该商业银行业务均为人民币业务)1.库存现金100亿元,在人民银行备付金存款400亿元;贷款金额7000亿元,其中中长期贷款余额6500亿元;逾期贷款余额400亿;对其最大
下列有关注意与意识的说法正确的有()。
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是:
概念改变中涉及的迁移有
A、 B、 C、 A[A]是wheel,[B]是chair,[C]是bench。
Formorethantwodecades,【C1】______thecostofcollegehasclimbedattwicetherateofinflation,criticshave【C2】______thatb
最新回复
(
0
)