2. 外语
  3. MEMO To: All employees From: Frank Palmer, CEO Date: October 3 Subject: Budgeting for marketing We will need annual revenues of

MEMO To: All employees From: Frank Palmer, CEO Date: October 3 Subject: Budgeting for marketing We will need annual revenues of

admin2014-01-06  13
问题                                     MEMO
To: All employees
From: Frank Palmer, CEO
Date: October 3
Subject: Budgeting for marketing
We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5.0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive.
Our rival, Poliris Corp., has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter.
Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova.com.
To: Frank Palmer
From: Karen Livingston , Human Relations Director
Date: October 4
Subject: Budgeting for marketing
Dear Frank Palmer,
I have a question about the memo you sent out. How often will revenues be tracked? I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs.
I’d like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I’m meeting with a client in the morning, so the afternoon would be best.
                                                                               Regards,
                                                                        Karen Livingston
What will happen if revenues decrease?
选项 A、The company will close down.
B、The marketing budget will not be increased.
C、The company will be merged into a rival company
D、The company will lay off many employees.
答案B
解析 (第一篇文章)与问题if revenues decrease(如果收入减少)相关的内容出现在第一篇文章后半部分。如果公司收入减少However，we will not invest more in marketing activities…(我们不会增加对市场营销活动的投资)，故(B)选项正确。
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