首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2017-06-27
31
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we know about Madison Avenue in hard economic times?
选项
A、It becomes more thriving by advertising.
B、It turns to advertising so as to survive.
C、It helps spread the influence of advertising.
D、It keeps being prosperous thanks to advertising.
答案
D
解析
原文该句中的定语从句which is why和even...等表明因为有了advertising,麦迪逊大道在经济困难时期仍能保持繁荣,D与原文意义最为相近,故为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/JYi7777K
0
大学英语四级
相关试题推荐
A、Thepapersaretoodifficultforhim.B、Hethinksthepapersareeasytofinish.C、Hehastoreadnewspaperduringahardtime
Theappealofadvertisingtobuyingmotivescanhaveboth【B1】______andpositiveeffects.Consumersmaybe【B2】______tobuyapr
A、Thewomanshouldnotmakepersonalphonecalls.B、Thewomancannotdealwithpersonalmatters.C、Thewoman’spersonalmatters
受经济发展的推动,到国外度假已成为中国人的一种休闲方式。去年,中国出境游客(outboundtourist)已高达8300万人次。中国家庭已经逐渐习惯了去国外度假。父母通常在暑期休年假,以便和孩子一同出游。世界旅游组织(WorldTourismOrg
在中国,9月10日的教师节(Teacher’sDay)是一个很重要的节日。这一天,人们用各种方式表达对教师的敬意。近年来,许多专家一直希望变更教师节的日期。一些研究中国传统文化的学者提出,教师节应该有其历史文化内涵。不久前,相关部门拟将教师节改至9月28
四大发明(theFourGreatInventions)是指中国古代对世界有巨大影响的四种发明。即造纸术、印刷术、火药(gunpowder)和指南针。造纸术和印刷术使信息的记录和传播有了革命性的进步。火药的发明和传播改变了中世纪(theMiddle
A、Itisalmosttwomillion.B、Itisalmostthreemillion.C、Itisalmostfivemillion.D、Itisalmostsixmillion.B短文提到,现在旧金山市的
TheOriginsofTheatreA)InseekingtodescribetheoriginsofTheatre,onemustrelyprimarilyonspeculation,sincethereis
随机试题
震颤麻痹患者往往采用()
骨质疏松症的主要体征不包括
急性传染病的潜伏期是
下列选项中,属于电力设施的是()。
验收批一般项目验收合格标准是:实测(允许偏差)项目抽样检验的合格率应达到(),且超差点的最大偏差值应在()倍范围内。
测量大、中桥的水中墩台和基础的位置宜采用()。
细水雾灭火系统的闭式喷头的公称动作温度宜高于环境最高温度()℃。
2010年城市和农村居民最低生活保障人数之比为()。
Goodmorning.Thediscussiontopicfortoday’sseminaris"HomelessnessinAmerica."IntheUnitedStates,homelessnesshas【C1】
(1)Hippiesweremembersofayouthmovementofthe1960’sand1970’sthatstartedintheUnitedStatesandspreadtoCanada,Gre
最新回复
(
0
)