首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2019-07-31
18
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C14】
选项
A、professional
B、accurate
C、convincing
D、difficult
答案
C
解析
本句具体举例说明如何宣传新车的能效,空格后对两种不同的方法进行了比较,前者是每加仑汽油多跑的公里数(赠品),后者是降低的燃油消耗百分比(折扣),由上文可知“赠品”更有说服力。故选C项convincing“令人信服的”。
转载请注明原文地址:https://kaotiyun.com/show/Jd9Z777K
0
考研英语一
相关试题推荐
Greatereffortsshouldbemadetoincreaseagriculturalproductioniffoodshortageistobeavoided.
Halfoftheworld’spopulationwillbespeakingorlearningEnglishby2015,researcherssay.Twobillionpeopleareexpectedto
Halfoftheworld’spopulationwillbespeakingorlearningEnglishby2015,researcherssay.Twobillionpeopleareexpectedto
Halfoftheworld’spopulationwillbespeakingorlearningEnglishby2015,researcherssay.Twobillionpeopleareexpectedto
"Accordingtosuch-and-such,athink-tank,"isaphrasefamiliartoreadersofanynewspaper.Sharpquotes,intriguingfactsand
"Accordingtosuch-and-such,athink-tank,"isaphrasefamiliartoreadersofanynewspaper.Sharpquotes,intriguingfactsand
Wearewitnessingdiminishingfaithininstitutionsofallkinds.Peopledon’ttrustthegovernment.Theydon’ttrustbanksand
Ifyouknowwheretofindagoodplastic-freeshampoo,canyoutellJeanneHaegele?LastSeptember,the28-year-oldChicagoresi
Ifyouknowwheretofindagoodplastic-freeshampoo,canyoutellJeanneHaegele?LastSeptember,the28-year-oldChicagoresi
Ifyouknowwheretofindagoodplastic-freeshampoo,canyoutellJeanneHaegele?LastSeptember,the28-year-oldChicagoresi
随机试题
初产妇,40周妊娠,临产12小时入院,骨盆外测量正常,估计胎儿体重3200g,宫口开大5cm,羊膜囊突,头先露一1,宫缩40~50秒/3~4分,中等强度,胎心率基线130次/分。应先做如何处理
患儿,女,1岁,生后3个月起青紫渐加重,活动后气急,查体:生长发育明显落后,口唇、鼻尖、耳垂、指趾青紫明显,伴杵状指(趾),胸骨左缘闻及Ⅲ级收缩期杂音,肺动脉第二音减弱。该患儿应该采取的体位是()
正常人的开口度为
下列不属于市场组成要素的是()。
()是某一固定观念在个体脑中反复出现,他无法摆脱而感到痛苦。
ThefamousactressAudreyHepburn’smusicalcomedyMyFairLadywasadaptedfromtheplayPygmalionwhichwaswrittenby______.
两个种植体固定桥的稳定线与桥体和支点线的位置有关,下列稳定性最好的是桥体中心位于支点线()。
中国共产党的性质决定党的宗旨是全心全意为人民服务。坚持全心全意为人民服务的宗旨,是()
A、Thereisagreatdifferencebetweenreadingandlistening.B、Thereareeffectivewaystopracticetheproofreadingskill.C、Hi
Thepassagemainlydealswiththenegativeconsequencesofbreak-uponindividuals.Whensomeoneabuseshisparents,itistime
最新回复
(
0
)