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  3. IKEA has a strong and living corporate culture. It has grown step by step, bit by bit, along with our business idea. Our culture

IKEA has a strong and living corporate culture. It has grown step by step, bit by bit, along with our business idea. Our culture

admin2013-06-17  36
问题 IKEA has a strong and living corporate culture. It has grown step by step, bit by bit, along with our business idea. Our culture and business idea are the cornerstones of our【B1】.
They support and【B2】each other. Our corporate culture helps us to【B3】the spirit and vitality of the early years, and to【B4】a feeling of belonging in a large  international【B5】Our corporate culture is what binds us together.
Our corporate culture is based on shared values -- a simple and【B6】lifestyle, a natural way of working and being together, without【B7】exaggerated respect and complicated regulations.
The key words are simplicity and humility, thrift(节俭), a sense of responsibility, enthusiasm and flexibility.  Perhaps the most important of these is simplicity, as【B8】in the unpretentious(谦逊的)way we【B9】with each other. There are no status【B10】to create barriers between managers and their【B11】workers. Our customers don’t【B12】to pay for first-class hotels, directors’ dining rooms and flash cars.
It is important that all employees share our basic values. We take a lot of trouble【B13】recruitment. IKEA is an ideas company.  Our business idea and culture【B14】us with a framework, and we look for people to build upon and【B15】our culture. But we also want people who can cut【B16】our organization, who are strong enough to question, renew and change. Such people promote development and should be encouraged but not【B17】.
Keeping our culture alive is management’s key【B18】. The best way is to set a good example and care about the employees. To see the person behind the professional. The【B19】success of IKEA rests on the involvement and enthusiasm of【B20】employees. And a great deal depends on our managers’ perceptiveness and ability to care.
选项 A、operations
B、traditions
C、deals
D、conventions
答案A
解析 本题测试词义的理解辨析。operation经营，管理；tradition传统；deal交易；convention惯例。
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