首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the
admin
2011-01-08
45
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences.
选项
答案
of→on
解析
介词误用。emphasis后应该跟介词on表示“重视……”,例如:our English course places great emphasis on conversational skills. (我们的英语课程非常重视会话技能。)本句意为:一些研究者走得太远了,他们认为重视需求就会让多数消费者动机的理性或意识特性变得模糊。
转载请注明原文地址:https://kaotiyun.com/show/JjeO777K
0
专业英语八级
相关试题推荐
American’slifehasonceagainbeengreatlychangedbythenewageofscienceandtechnologysincetheSecondWorldWar.Everyth
ThenumberofscientistsandengineersgoingtoAmericatostudyandworkisdroppingprecipitously.Animportantreasonisthe
Somepeoplesaythatuniversitystudentsshouldconcentrateontheirownfieldofstudy,andthatalltheclassestheytakeshou
Mostpeoplecanrememberaphonenumberforuptothirtyseconds.Whenthisshortamountoftimeelapses,however,thenumbersa
Mostpeoplecanrememberaphonenumberforuptothirtyseconds.Whenthisshortamountoftimeelapses,however,thenumbersa
Scientistsclaimthatairpollutioncausesadeclineintheworld’saverageairtemperature.Inordertoprovethattheo-ry,ec
Ourtheoriesabouthumandiseasearetheproductofcurrentfashion【M1】______thanwewouldliketoadmit.Butjustasthemo
Ourtheoriesabouthumandiseasearetheproductofcurrentfashion【M1】______thanwewouldliketoadmit.Butjustasthemo
AboutWetlandsintheU.S.A.Peopleenjoyafamoussoup(SHE-CRABSOUP)inNorthCarolinabecausethedaysoftheregionalso
AboutWetlandsintheU.S.A.Peopleenjoyafamoussoup(SHE-CRABSOUP)inNorthCarolinabecausethedaysoftheregionalso
随机试题
多党制的类型包括______、______、______。
对中间商进行调查的问题有哪些?
动作电位的“全或无”特点表现在
有效焦点在摄影时增涨的变化规律为
排污口和污染物处理、处置场所的图形标志,执行()。
根据科技兴贸“十五”规划,到2005年,我国高科技产品出口达到600亿美元,在出口中的比重将提高到20%左右。()
事业单位的事业收入是指事业单位开展专业业务活动及其辅助活动之外的非独立核算的经营活动所取得的收入。()
在Word表格的单元格中只可以输入文本,不可以输入图形。()
导游服务是旅游服务中最为根本的服务,这是因为导游服务中的()。
已知e1,e2是夹角为的两个单位向量,a=e1+2e2,b=ke1-e2.若a⊥b,则实数k的值为_______.
最新回复
(
0
)