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  3. "CBS News Revamps Web Site,Adding Critical Blog and Videos" As part of an ambitious attempt to revive CBSNews. com with a br

"CBS News Revamps Web Site,Adding Critical Blog and Videos" As part of an ambitious attempt to revive CBSNews. com with a br

admin2013-07-11  39
问题             "CBS News Revamps Web Site,Adding Critical Blog and Videos"
    As part of an ambitious attempt to revive CBSNews. com with a broad array of free video news produced just for its Web site, CBS said yesterday that it would also introduce a Web log to comment on CBS newscasts, whether broadcast or online. To be written by Vaughn Ververs, who had been the editor of The Hotline, a Web site covering politics, the Web log, to be called Public Eye, will assemble questions from viewers and criticism from various sources, and immediately bring in reactions from the CBS newsroom.
    The changes more broadly reflect an effort to expand the reach of CBS News, which has been outmatched by its rivals both on television and online. CBS, which is being split off from Viacom, is among the many major media companies expanding their Internet activities, mainly to chase advertising dollars that are moving online. Last year, it bought full control of SportsLine, a sports site in which it had a partial interest. And in March it hired Larry S. Kramer, the creator and former chief executive of MarketWatch.com, to run its Internet unit.
    CBS has decided to treat its online news site much the way other networks treat their cable networks. Its correspondents and producers will create video news reports throughout the day that will be distributed only on the Web site. In addition, Web users will be able to see most of the breaking-news reports used on the network’s daily broadcasts, though they will not be able to watch entire programs. CBS’s contracts with its affiliated TV stations prohibit relaying most of its broadcast programs over the Web. To get around that, Bob Schieffer, the anchor of "The CBS Evening News," will be the host of a somewhat shorter edition for the Web. But the main point of the new service will be to let viewers assemble their own Internet newscasts selecting from dozens of reports at any given time.
    In instituting a running online critique of its news operations, CBS is breaking ground. Many news organizations have hired ombudsmen to represent readers and offer an independent commentary on their reports. Still, Gina Lubrano, executive secretary of the Organization of News Ombudsmen, said that none of the major television networks in the United States had ombudsmen who dealt with the public, although some foreign networks and local stations do.
    Andrew Heyward, the president of CBS News, said that Mr. Ververs’ charge was not to express his own opinion about CBS News. " I’m calling him the Ombudsman," Mr. Hey ward said. "His job is not to draw his own conclusions about us, but to mediate a dialogue between viewers and CBS News." Mr. Heyward said the purpose of the new blog was not to criticize CBS but to make the news gathering process more open. Mr. Ververs will have the right to interview CBS correspondents and executives, and even bring cameras into the network’s daily news meetings.
Attempt to expand the reach of CBS News is revealed in its effort to______.
选项 A、institute a running online critique
B、chase benefits of web advertising
C、invest in a new sports site
D、start joint venture with Market Watch. Com
答案A
解析 本题考查事实细节。第二段首句指出：这些变化更大程度上反映了CBS扩大其影响范围的努力。解题关键是找到这些变化所指代的内容。从上文可知，这些变化主要指两方面的内容：网上免费视频新闻和网络日志。[A]项是第四段首句对创建网络日志的另一说法，所以正确。由第二段可知，[B]项是CBS扩展其网络业务的主要目的。[C]、[D]项本身错误，文中相关内容是“CBS完全收购了那个体育网站"和“CBS聘用了’市场观察网’的创立者兼前首席执行官”。
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