首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The iPod Has Turned Apple into a Superbrand No single brand could be compared to Apple’s iPod, which is expected to be the h
The iPod Has Turned Apple into a Superbrand No single brand could be compared to Apple’s iPod, which is expected to be the h
admin
2012-01-22
35
问题
The iPod Has Turned Apple into a Superbrand
No single brand could be compared to Apple’s iPod, which is expected to be the hottest gift over the holiday season. In the three months to December 31st, Apple sold 14m digital music players, compared with 4.5m in the same period in 2004. The iPod (19) a product category, as Sony’s Walkman once did when music was delivered on cassette instead of over the internet. And (20) Apple’s iTunes Music Store accounting for 80% of legal music downloads, the Californian company now has a brand that marketers hold in awe. But can Apple also use its new brand power to sell (21) computers?
At Apple’s annual Macworld event on January 10th, Steve Jobs, the company’s chief executive, unveiled what many fans had been (22) : the first Macintosh computers based on chips made by Intel, which also power the vast (23) of personal computers that run Microsoft’s Windows operating system. Apple hopes the high performance of its new Intel-based Macs will help it (24) market share from makers of Windows-based PCs.
But the "halo effect" from the iPod remains Apple’s most (25) means of boosting sales of its computers. Surveys suggest that some 10-20% of PC users who buy an iPod subsequently go on to buy a Mac. In 2005 the iPod helped the company to (26) its share of the personal-computer market from 3% to 4%. Apple’s challenge is that getting people to buy an iPod, a new type of device, is (27) than getting them to switch loyalties in an existing product category.
The most powerful factor working in Apple’s favour is peer (28) : what friends and relatives have to say about products is now the most (29) form of consumer advice, and to be seen with (30) different can be almost taboo. That is why millions of people said they wanted an iPod for Christmas, and not a digital-music player from another manufacturer—even though rival players are often cheaper than iPods. and generally have more (31) .
During the years it (32) in Microsoft’s shadow, Apple (33) from having a distinctive, counter-cultural brand. But given its dominance in digital music, where it is anything but the underdog, how long can Apple keep its cool?
选项
A、affective
B、active
C、special
D、effective
答案
D
解析
此处考查近义词辨析。文中此处介绍,iPod的这种“成见效应”(指由于对某物的个别特征产生好感或坏印象就对其他特征或整个物品做出不恰当评价)仍是苹果公司最有效的提高电脑销售量的方式。根据文意要求,D项为正确答案,表示“有效的”,另外,A项意为“情感的”,B项意为“积极的”,C项意为“特别的”。
转载请注明原文地址:https://kaotiyun.com/show/JmoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthefollowingextractfromanarticleaboutbrandstretching(usinganexistingbrandnameonnewtypesofproducts)andthe
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticall
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticall
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutSwindlinginInternationalTrade.Whicharticle(A,B
•Readtheadvertisementbelowaboutarewardprogram.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammati
•Readthistexttakenfromanarticleaboutmarketing.•Choosethebestsentencefromtheoppositepagetofilleachofthega
•Lookatthestatementsbelowandreadthefiveshortpassagesabouttaxes.•Whichshortpassage(A,B,C,DorE)doeseachs
ThemergerwasexpectedtohelpthecombinedcompanytoTheChairman’splansforimprovingthecompany’sperformanceinclude
BrentCollinsworksInthenextfewyearsthesportswearmarketisexpectedto
ThemergerwasexpectedtohelpthecombinedcompanytoThecompanydecidedtosellsomeofitspremisesinorderto
随机试题
下列物质常温下可盛放在铁制或铝制容器中的是()。
动物诊疗机构兽医人员在接触病畜污染部位后,再接触清洁部位前至少应更换的是
下列各项,与急性肾小球肾炎发病初期病变关系最密切的是
清除粪便、降低肠压,使肠道恢复正常功能为目的的液体制剂用纱布、棉花蘸取后用于皮肤或口、喉黏膜的液体制剂
关于民事案件诉讼时效制度的说法,下列错误的是:()
关于营业税改征的增值税的征收管理,下列说法正确的是()。
关于作业成本管理的说法中,正确的有()。
没有心痛的感觉,认识不到中国科学界与世界的差距,这不是科学的态度;没有______的思考,对国外的获奖者一味地追捧,也不是科学的态度;没有______的考证,对国内的科研人员一味求全责备,也不是科学的态度;没有______的精神,对获奖者背后付出的多年努力
设生产某产品的固定成本为60000元,可变成本为20元/件,价格函数为P=60一(P是单价,单位:元;Q是销量,单位:件),已知产销平衡,求:使得利润最大的定价P。
下列Windows2003系统命令中,可以清空DNS缓存(DNScache)的是()。
最新回复
(
0
)