首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising
admin
2017-01-17
26
问题
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet.
Newspapers like the San Francisco Chronicle were chronicling their own doom
. America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
Compared with their American counterparts, Japanese newspapers are much more stable because they
选项
A、have more sources of revenue.
B、have more balanced newsrooms.
C、are less dependent on advertising.
D、are less affected by readership.
答案
C
解析
细节题。文章第四段比较了美国报业和日本报业在收益来源上的差异。美国报业过度依赖广告收入,广告收入的比例高达87%,而日本报业的广告收入比例则为35%,这样的比例使得日本报业更为稳定,因此C项“不太依赖广告”,与原文相符合。A项“有更多的收入来源”,文中提到的收入来源是读者和广告,并没有提到更多类别的收入来源,所以该选项不对;B项“更均衡的新闻编辑部”在原文中没出现;D项“不太受到读者的影响”,与文中的意思相反。
转载请注明原文地址:https://kaotiyun.com/show/JnEZ777K
0
考研英语一
相关试题推荐
Oneoftheleastappreciatedbutmostremarkabledevelopmentsofthepast60yearsistheextraordinarygrowthofAmericanagric
Harvardthrilledmiddle-classparentslastweekbycappingitstuitionforfamilieswithincomesofupto$180,000at10percent
In1956,whenthecoldwarwasatitspeak,Americadeployeda"secretsonicweapon",asanewspaperheadlineputitatthetime
Itmaynotbeobvious,buthearingtwolanguagesregularlyduringpregnancyputsinfantsontheroadtobilingualismbybirth.A
Publicfiguressuchasactors,politicians,andathletesdrawmuchattentionfromthepublic;theirage,income,family,marital
Ifyouhavehighbloodpressure,you’reingood【C1】______.Hypertensionaffects67millionAmericans,includingnearlytwo-third
AstudyofhowolderteenagersusesocialmediahasfoundthatFacebookis"notjustontheslide,itisbasicallydeadandburi
AstudyofhowolderteenagersusesocialmediahasfoundthatFacebookis"notjustontheslide,itisbasicallydeadandburi
AstudyofhowolderteenagersusesocialmediahasfoundthatFacebookis"notjustontheslide,itisbasicallydeadandburi
Thistimelastyearthreeoutoffour16to24-year-oldswerewearingthewhitebandofMakePovertyHistory.Whateverthecampa
随机试题
供应商:Supplies(Sname,Item,Price)供应商:Supplies(Sname,Item,Price)顾客:Customers(Cname,Addr,Balance)订单:Orders(Ono,Date,Cn
行政主体
能产生组胺的白细胞是
甲为某幼儿园教师,某日园内数位幼儿因吵闹等原因激怒了甲,甲便拿罐装芥末强制喂食幼儿,同时伴有推搡幼儿的行为。甲的行为被摄像头录下。事后调查发现,甲的类似行为数月以来已发生多次,但经鉴定,被虐待的幼儿均未达到轻伤程度。甲的行为构成下列何罪?(
下列关于跨币种套利的经验法则,正确的是()。
编制所有者权益变动表的企业,也必须单独编制利润分配表。()
某温泉度假酒店是一家集餐饮、住宿和娱乐为一体的综合性餐饮企业,酒店设有餐饮部、客房部、娱乐部等经营部门,各经营部门业务实行独立核算。2012年6月酒店取得以下收入:(1)餐饮收入150万元(2)住宿收入86万元(3)出租商业用房租金收入9万元。(4
“面向全体学生,提高学生科学素养”是《义务教育物理课程标准(2011年版)》的基本理念之一,简述如何在初中物理教学中提高学生的科学素养。
In1993,amallsecuritycameracapturedashakyimageoftwo10-year-oldboysleadingamuchsmallerboyoutofaLiverpool,En
A、Healwayseatsmorethanhecanchew.B、Heeatswhilestudyingandworking.C、Hegotsickbecauseheatetoomuch.D、Bobistr
最新回复
(
0
)