首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people pack
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people pack
admin
2018-01-24
56
问题
A Brief History of Online Shopping
A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, WaSh. Jeff Bezos, Amazon founder’ and CEO, had left New York City. for the Pacific Northwest,using some of his time on the road to write the company’s business plan. Books were packed on a table made out of an extra door they found lying in the new home a practice the company continues today in spirit by making many of the office’s desks out of doors.
B)Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world,selling everything from trumpets and golf carts to dishwashers and clothes. Despite the economic recession,online retail:in the U.S. grew 11% last year,according to a report released this March from Forrester Research. More than 150 million people about two-thirds of all Internet users in the U.S. -bought something online last year. It’s a staggering leap for an industry used by 27% of the nation’s online population a decade ago.
C)One of the first known Web purchases took place. in 1994. It was an Italian pizza with mushrooms and extra cheese from Pizza Hut,a somewhat appropriate purchase for the early days of the Internet. When Amazon came on the scene not long after, selling books online was a curious idea. After all, why would people buy a textbook online when they could go to a bookstore? But eventually,a revolutionary change in culture and groupthink took place. Buying things online was all about price and selection,says Ellen Davis, a vice president with the National Retail Federation. If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted,the Internet was a solution.
D)The big sellers were “hard goods,” those things you didn’t have to touch,feel or smell in order to buy, such as books, computers and other electronics. Now, nothing is off limits. “As the Internet has evolved,it’s become a channel where you can buy anything,”Davis says. “You can buy fragrances(香水)--something you would have normally thought you would need to go to a store and actually experience before you decided to buy. ”
E)Part of the shift has to do with the normalizing of giving out personal information online. All it takes is one click of the purchase button before consumers start to feel more comfortable using their Credit-card information online,Davis says. Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information,which has given rise to a painless checkout process.
F) And part of it had to do with making the online experience more like an in-store shopping trip. Many sites geared themselves toward consumers who like to try before they buy. While Web shoppers technically have to buy the item first,sites such as Zappos, which specializes in shoes,and Piperlime, which sells clothes and accessories,offer free shipping on returns. If you buy it,try it and don’t like it,having to return the item is less of a concern. Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods. Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close. Others such as Bed,Bath&Beyond and Buy. com feature product videos that allow shoppers to see,for example, a grill(烤架)cleaner in action. And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell. Beyond its discounts, Overstock.com wins customer loyalty by making online deals with fiat-rate shipping of $2.95 on everything from earrings to refrigerators.
G)Even famously resistant designers and luxury retailers are putting goods online. According to Bain&Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 896 worldwide last year, luxury sales online grew 20%. This September MarcJacobs.com will have more than just videos of models walking on the runway on his website. Jacobs will join others such as Jimmy Ch00,Hugo Boss and Donna Karan,all of whom sell,or will soon start selling,products through their websites. The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
H)All of this online shopping has given rise to a new version of one of America’s favorite holidays. Cyber Monday was coined in 2005 to represent the boom in online sales that comes the Monday after Black Friday--the day after Thanksgiving and the largest shopping day of the year. Though Cyber Monday has never overshadowed Black Friday’s sales,customers are more comfortable doing shopping online than ever. 83%of consumers say they are more confident in making a purchase when they have conducted research online as opposed to speaking to a salesperson in a store.
I)While retailers were initially terrified of what bad reviews could do to their bottom line,they’ve since witnessed the power of a compliment and embraced the practice. Despite initial fears,says Craig Berman, Amazon’s vice president of global communications, product reviews have only served to increase their customer loyalty. “It helped us build customer trust.” he says. “It put us in a special place with customers in that they could come to the site and get honest and comprehensive--and overtime, very substantial--firsthand knowledge from other customers.” Berman says the company has some reviewers who take online shopping to heart. “There are some customers who are extraordinarily proud of being one of our top reviewers--they take their job really seriously. ”Some of Amazon’s customers are greedy readers who consider it their duty to review one or two books every single week. While the company may have come a long way from its roots,the company’s original specialty has not been forgotten.
When Amazon first began its business,the idea of selling books online was curious.
选项
答案
C
解析
Amazon是文章引入网购话题的引子,出现该词的段落有A段至C段及最后一段I段。其中C段第3句提到的When Amazon came on the scene与本题的first began its business对应,curious则为原词复现,故确定C段为本题出处。
转载请注明原文地址:https://kaotiyun.com/show/K8a7777K
0
大学英语四级
相关试题推荐
SHOPPINGforsaladinsupermarketsistooeasy.Abagofready-washedvegetablescostsonly$3atWalmart,andtakesnotimeto
Doyoufindgettingupinthemorningsodifficultthatit’spainful?Thismightbecalledlaziness,butDr.Kleitmanhasanew
WelcometoJoinUs1.呼吁大家参加自助游社团组织的广州自助游2.参加自助游社团的好处3.如何加入自助游社团
MyViewOnDrivingRestrictionsinBigCities1.大城市的交通拥挤问题越来越凸显2.有人提出通过车辆限行缓解交通压力,原因是…3.我的看法
A、Theweight.B、Theingredients.C、Theproductionprocess.D、Thenameoftheproducts.C原文提到names,weights,materials,andingredien
Thoreausaideducationoftenmadestraight-cutditchesoutoftwistingsmallstreams.ButnotattheEcoDorm,whichhouses36un
A、SerenaWilliamswonatennischampion.B、SerenaWilliamswaspronouncedSportspersonoftheyear.C、SerenaWilliamsdecidedto
A、Dressingpatternsofworkers.B、Man’sattitudetowardsdress.C、Theimportanceofclothing.D、Thestylesofclothing.C
A、Hewantedtofollowthetraditionofhiscountry.B、Hebelievedthatitsymbolizedaneverlastingmarriage.C、Itwasthoughta
A、Candy.B、Chocolate.C、Letters.D、Flowers.C
随机试题
在美国,________政策与地方政策之间存在着决定与被决定、服从与被服从的关系。()
原子结构K层最多容纳的电子数是
自体游离皮片移植属于
具有肝药酶诱导作用的药物是
作为牙膏洁净剂的成分是
[案情]甲、乙国有企业与另外7家国有企业拟联合组建设立永发有限责任公司(以简称永发公司),公司章程的部分内容是:公司股东会除召开定期会议外,还可以召开临时会议,临时会议须经代表1/2以上表决权的股东、1/2以上的董事或1/2以上的监事提议召开。在申请公司
图(a)所示圆轴抗扭截面模量为Wt,切变模量为G。扭转变形后,圆轴表面A点处截取的单元体互相垂直的相邻边线改变了γ角,如图(b)所示。圆轴承受的扭矩T为()。
企业发生的下列事项中,不影响“投资收益”的有()。
[*]
Peopleusuallysaythatunityis(strong)______.
最新回复
(
0
)