首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
admin
2022-08-07
88
问题
PASSAGE FOUR
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2) But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3) "The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4) Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5) First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6) Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7) The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8) According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9) The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10) "Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The big question that faces Doppelganger is ______.
选项
A、whether they can get additional venture capital from investment banks
B、whether they can increase revenue from selling music downloads and band-related goods
C、whether they can find suppliers to sell physical tilings in the Lounge
D、whether they can develop a critical mass of users and attract mass-market advertisers
答案
D
解析
根据题干中的big question定位到最后一段从最后一段第2句得知Doppelganger公司所面临的大问题就是D项所表达的内容.即能否吸引足够多的用户形成中坚力量、并博得大众市场广告客户的青睐。
转载请注明原文地址:https://kaotiyun.com/show/KBjJ777K
0
专业英语八级
相关试题推荐
某工程双代号网络计划见下图(时间单位:天),则该计划的关键线路是()。
已知某工作的持续时间为4天,最早开始时间为第7天,总时差3天,则该工作的最迟完成的时间为第()天。
文明施工对施工现场和道路的基本要求包括()。
小张和小王曾就读于外国某名校计算机专业,毕业后两人回国创业,在国内某一线城市成立了一家小型互联网公司。起初,公司一共不到20人,与很多公司一样,小张和小王实行了“领导决策,员工执行”的管理方式。公司近几年发展很快,规模也扩大到100多人,但不久就陷入了发展
Thechangesmadeintheworkingconditionsatourcompanyresultedinremarkableimprovementsinallaspectsofourbusinessand
PASSAGETHREEWhywasPinterawardedtheNobelprizeforLiterature?
AspectsthatMayFacilitateReadingI.Determiningyour【T1】______A.Readingfor【T2】______:likereadingthenovelHar
A、Manycountrieshavenottakenmeasurestocreateenoughjobs.B、Fewcountriesknowhowtoaddressthecurrenteconomiccrisis.
A、Theypreventstudentsfromthinking.B、Theydon’tprovideenoughexplanationsforfacts.C、Theydontofferinformativeresear
A、Itiscausedbytoomuchfoodandlittlephysicalexercise.B、Itiscausedbywhathappenedsuddenlyinourdailylife.C、Iti
随机试题
(2020年昌邑)程序性知识的表征形式是()
颁布《突发公共卫生事件应急条例》的是
多巴胺最适用于治疗的是
甲公司是一家非上市大型企业,为了提前实施《企业内部控制基本规范》,正在考虑设立审计委员会。下列各项关于甲公司设立审计委员会的具体方案内容中,正确的有()。
世界各国动画片常常以儿童为主角,展示儿童的正义、善良、机智、勇敢。下图展示的是哪部动画片的哪位儿童形象?()
一个国家的教育目的是由该国的()决定的。
2013年4月,中共中央政治局召开会议,决定从下半年开始,用一年左右时间,在全党开展以“为民、务实、清廉”为主要内容的党的群众路线教育实践活动。开展党的群众路线教育实践活动()。
A、 B、 C、 D、 A
已知2CA-2AB=C-B,其中A=则C3=________。
数控编程常需要用参数来描述需要加工的零件的图形。在平面坐标系内,确定一个点需要2个独立的参数,确定一段圆弧需要_____________个独立的参数。
最新回复
(
0
)